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February 19, 2010 · No comments

When Less Is More

Tidy up those item descriptions to increase the chances of a sale.

There was a time when lengthy explanations and exhaustive declarations were needed to convince wary online lookers to bid or buy. Today, savvy shoppers know a good deal when they see one, beginning with a satisfyingly succinct, yet persuasive product description. Read More

February 17, 2010 · No comments

On the Couch with Twitter

Analyzing the effectiveness of your Twitter campaign

We don’t know about you, but we’ve become Twitterholics and can’t get enough of the popular micro-blogging site. Fortunately, there’s a Web site devoted to people just like us called Twitterholic.com, which lists the top Twitter users by number of followers. Read More

February 17, 2010 · No comments

7 Must-Have Tools for Online Sellers

Automate your business with these trusty programs.

I just got a new little netbook, and I love it. It fits perfectly into my purse, and I take it everywhere. But it was amazing how quickly I noticed certain programs were missing from my new computer. We take so many things for granted and I was just used to them being there when I was working online. Read More

February 2, 2010 · No comments

Social Marketing: That Tweet Smell of Success

How some online sellers are making Twitter work for them.

It’s been quite some time since we felt the need to introduce, explain and justify the microblogging site Twitter. It’s clear now that everyone knows such a thing exists, even if they don’t exactly know why or how to use it themselves. Read More

January 11, 2010 · No comments

Their Loss Is Your Gain

Business-liquidation auctions can be an excellent source for inventory.

In the days before the Internet, I had a garden store. I learned pretty quickly that to be price-competitive meant finding products by looking in a few rather untraditional places. Getting through the first year in the retail garden business, we were on a shoestring budget. Read More

January 8, 2010 · No comments

Packing Like a Pro

A quick refresher to help ensure your items arrive safe and sound.

Whatever the season or the setting, your customers are eager and expectant that the items they buy from you will arrive safe and sound. It’s always great to cheerfully take their money, but will you also take the time to properly pack what they’ve purchased? Read More

January 5, 2010 · No comments

Public Relations 101 in a Web 2.0 World

Effective promotions embrace social media and 'old school' channels.

It’s difficult to pick up a business publication these days without finding an article about the power of social networking for building your brand and publicizing your business. Everyone wants to talk about Twitter or Facebook or LinkedIn. “Twitter” was even named “word of the year” by Global Language Monitor, a firm that analyzes and tracks trends in the development of words and phrases in the English language. Read More

December 2, 2009 · No comments

Easy Online Sales Statistics

Uncover market trends and opportunities using data that's right in front of you.

There’s an old adage that goes, “good business is where you find it.” The trick to that little phrase, though, is to actually know where to find such good business. While the adage seems to suggest that anyone can stumble onto a business goldmine, it makes most sense these days that you would leave nothing up to chance—especially your business’ performance and profit potential. Read More

November 10, 2009 · No comments

Paris is Lovely Year-Round

Advice to take the worry out of shipping to international customers

When we began writing about e-commerce more than 10 years ago, the thought of shipping orders to international customers was enough to make a successful eBay seller cringe. Heck, we were nervous just writing about eBay sellers fulfilling international orders. Everything felt so overwhelming. Read More

October 5, 2009 · No comments

Touching Up Your Item Images

Enhance your listings without misrepresenting your goods.

If you’ve been listing items for sale or bid online for a while, you probably already know the importance of including good images. For your prospective customers, seeing is believing when they compare your item descriptions to the photos you provide. Read More



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