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June 6, 2011 · No comments

Going Viral with Video, Part 2

Planning and shooting your marketing video

Once you’ve settled on what you want to accomplish in your video marketing, it’s time to consider your budget and what you’ll need for your video clip in the way of lighting, props, actors or models, etc. Your budget will be determined by the type of marketing videos you want to make, says Ana Breton, the Salt Lake City-based filmmaker we met in Part 1 of this series. Read More

May 24, 2011 · No comments

Going Viral with Video, Part 1

How to use video to boost your sales and marketing efforts

You may have never thought about it, but your items and your brand could be movie stars waiting to be discovered. Some sellers have begun realizing this, and are adding videos to their eBay listings to show how well their products work. Read More

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