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September 18, 2012 · No comments

E-Commerce: The Social Marketing Effect

How social media sharing influences buyers' choices of what to buy online

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July 17, 2012 · No comments

Etsy Inspires 1 in 5 Sales From Pinterest

Survey finds small retailers benefit most from image curation sites.

Etsy seems to be getting a lot of love from users of curation sites like Pinterest. Not only is the artisan marketplace the top source of content on the popular online pin board, but a recent survey finds that it also gets the most sales from Pinterest users. Read More

June 25, 2012 · 3 Comments

Shopping + Pinterest = shopinterest

New invitation-only site allows sellers to build Pinterest stores.

Sellers have been hearing about the marketing power Pinterest offers, but now they can use that power to makes sales with a new site that allows them to create Pinterest stores. The site, called shopinterest, allows merchants to turn their Pinterest boards into stores in minutes, according to its sign-up page. Read More

May 3, 2012 · 4 Comments

Want to Sell It? Pin It

Social commerce app Pin2Sell lets merchants sell on Pinterest.

With online sellers increasingly looking to capitalize on Pinterest’s popularity to bring traffic to their product listings, it seems a natural next step to enable them to sell directly on the site. One company is doing just that. Pin2Sell is a free service from Clique Studios that allows users to sell through Pinterest just by uploading an image and a description, entering a valid PayPal email address and then pinning the item on their Pinterest board. Read More

May 2, 2012 · 1 Comment

Give Your Online Business Pinterest Power

How you can use Pinterest to increase your e-commerce sales

If a picture is worth a thousand words, a Pinterest picture can be worth thousands of dollars to your online business. No matter what you sell, or where you sell it, you can use Pinterest to increase your sales! Pinterest (pronounced like interest, with a p) has rapidly become one of the best ways to: Reach new customers Raise your brand visibility Benefit from word-of-mouth referrals for your products Get high-quality referral traffic to your website, store or product listing Why Pinterest is a powerful e-commerce marketing tool On the surface, Pinterest is an online “social bulletin board” that allows you to post images that can be shared with others. Read More

May 2, 2012 · No comments

Pinterest Users Don’t Just Window Shop

Survey finds 1 in 4 users makes a purchase through the curation site.

Pinterest may not just be a site for people to share their favorite Internet finds—it may also be a great way to buy and sell, according to a recent survey. Bizrate Insights, a leading e-commerce seller ratings and consumer insights provider, conducted the survey, which finds that 32 percent of people who use Pinterest bought an item they saw on the curation site. Read More

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