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April 29, 2011 · No comments

Bundling Goods for Better Sales

Displaying items with complementary pieces can help buyers see their appeal.

Sometimes, a lone item offered for bid or sale struggles to earn to its true potential. Moreover, some stand-alone goods can even fail to attract a single interested shopper. Are the goods no good? Is there no demand for the item? Read More

January 5, 2011 · No comments

Using Color to Improve Sales

Harness the psychology of color to turn shoppers into buyers.

Now, here’s a bit of powerful science and psychology that can help you improve your online sales and boost your profits: The power of color. When it comes to merchandising, most big businesses and high-powered PR firms recognize the impact color can have upon shopping and buying. Read More

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