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September 4, 2012 · No comments

Should You Hire an SEO Consultant?

What to know, what to expect and what you can do yourself

Having a successful online business requires quality products, customer demand, good customer service, plus one other not-so-minor detail: the ability for shoppers to find the items you sell. The Internet is filled with millions of products, and you may have found that your items or Web store are not among the top search results on your favorite search engine. Read More

September 4, 2012 · 3 Comments

Free Marketing Techniques for Online Sellers

Four simple, no-cost ways to get exposure for your online business.

Looking to create a “buzz” about your online business but worried about the cost of running an advertising campaign? There are a number of effective ways to promote your business that won’t break the bank. We’ve summarized a few simple marketing techniques that anyone can use to increase exposure. Read More

August 31, 2012 · 4 Comments

Bonanza to Help Sellers List on Google, eBay

New platform will debut in next few days, official says.

Bonanza sellers will soon have the option of advertising their items on Google Shopping and/or listing them eBay. Bill Harding, the company’s founder, announced the marketplace will launch an advertising platform in the coming days that will allow merchants to specify if they want Bonanza to also list their items on eBay, advertise them on Google Shopping, or both. Read More

August 20, 2012 · No comments

Temporary Tattoos Market Not So Fleeting

Runner fills need for sweat-proof temporary ink.

Runners and triathletes sweat. And though some of them are tempted to show off their achievements on their bodies with tattoos, they often have full-time jobs that frown on these. This can sway some runners to look for alternatives, like temporary tattoos. Read More

August 7, 2012 · 4 Comments

Internet Commerce Entrepreneurs Group Forms

New industry trade association will focus on independent online merchants.

When they work, trade associations are fantastic. The association’s mission is effectively promoted, its membership base is growing, and the opportunities for education and professional meetings are many. Unfortunately, the prominent groups representing e-merchants such as the Professional eBay Sellers Alliance (PeSA) and its sister organization, the eCommerce Merchants Trade Association (ECMTA), are no longer the thriving entities they once were. Read More

July 31, 2012 · 1 Comment

Copy Writing Tips to Increase Your Online Sales

Create compelling messages about your items that turn shoppers into buyers.

While you’re right to ensure you’re showing great images along with clear descriptions for every item you sell online, there’s even more you can do to improve your sell-through and revenue results: It’s all in the copy writing. The copy you use—that is, the words, phrases and style you adopt to present your items—can have tremendous impact to improve your sell-through rates, taking your business to the next level. Read More

July 31, 2012 · 22 Comments

eBay Survey Hints at Paid Search Model

Sellers asked if they would pay higher final value fees for improved search exposure.

As eBay continues to rework its search engine, it may be considering a move to tie sellers’ placement in eBay search to how much they are willing to pay in final value fees. eBay forum posters last week discussed what such a move would mean after some sellers received a survey in which eBay asked: “How would you feel if you could bid on your final value fees, which would improve your ranking in search results?” Another version of the survey asked: “How would you feel if you had an option to pay an approximate 25-percent fee premium to guarantee a ‘top 5 listing’ in search results?” “It sounds like eBay is considering turning search placement into a pay-per-click auction like Google AdWords,” says an eBay discussion board poster going by the name serious_coder. Read More

July 24, 2012 · 1 Comment

How to Drive Traffic to Your Website

Tools and techniques to get the buyer traffic you need to succeed.

Q: I started an online store last September, and I have not had one sale. Do you know where I should start to increase Web traffic and get more business? A: You’ve come across one of the primary challenges for any online seller: It can be very difficult to drive traffic to your website, considering the number of online stores that are on the Internet today. Read More

June 25, 2012 · No comments

Bonanza to Celebrate Christmas in July

Community event offers fun for sellers, more sales.

As the days heat up, Bonanza sellers are getting into the holiday spirit with the third annual Christmas in July sale—an event meant to foster camaraderie among merchants and increase sales. During the Christmas in July promotion, participating sellers fill their booths with holiday items for the month of July and mark down their items 10 percent to 50 percent. Read More

June 25, 2012 · 1 Comment

Best Way to Sell an Uncommon Item

Ideas for pricing and marketing a vintage emergency phone.

Q: I recently got this really cool emergency phone. It was meant to be installed in a wall of office buildings. It is all metal and it still has the phone in it. On the TV show “American Pickers,” I see them get this old “industrial” stuff all the time. Read More

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