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October 8, 2012 · No comments

Email Marketing Proves Popular with Buyers

Study shows email is preferred over social marketing.

Shoppers like using email when deciding what to buy and interacting with companies. In fact, they seem to prefer email marketing offers to those on social sites—at least slightly. That’s according to a recent study commissioned by Oracle. “The Connected Consumer 2012: Evolving Behavior Patterns” study finds that email is very important to buyers when deciding what to buy, and it was the top way consumers interact with companies. Read More

October 8, 2012 · No comments

A Modern Stitch on an Old Favorite

Artist rethinks embroidery, finds success selling on Etsy.

Artist Corinne McHie needed a creative outlet and a business she could work on during naptime. The mother of two had to put her children first, she explains. Selling on Etsy allowed her to do just that, while also fulfilling her artistic nature. Read More

October 3, 2012 · 1 Comment

Etsy Makes Changes to Search Ads

'More powerful' ads meant to give sellers a jolly holiday season.

Etsy is making changes to its Search Ads—which sellers can buy to have their items display at the tops of search results—in hopes of a good selling season for its merchants. Jaclyn Fu, a member of Etsy’s marketing team, says changes will take effect in the coming weeks and should make ads more powerful and easier to manage. Read More

October 2, 2012 · 1 Comment

Email Marketing Techniques That Still Work

Used properly, email is a highly effective way to engage customers.

With the advent of social media messaging, it seems plausible to believe that traditional email marketing will become a dead technology. Moreover, to consider email as an effective marketing tool in this day and age seems laughable—but it isn’t. Actually, email is still a viable and vital tool in business messaging, be it business-to-business or business-to-consumer. Read More

October 1, 2012 · No comments

Etsy Google Product Listing Ads to Include More Sellers

Marketplace extends participation to English-language listings that ship to U.S.

Etsy will allow some of its international sellers to be in the Google Product Listing Ads the company will buy on behalf of its merchants, the site announced Thursday. Earlier last week, Etsy reported it will invest $250,000 in Google Product Listing Ads, paid ads that display in Google Shopping. Read More

September 26, 2012 · No comments

Etsy to Invest in Google Shopping Traffic

Marketplace will buy Google Product Listing Ads on behalf of its sellers.

With Google Product Search moving next week to a paid model known as Google Shopping, Etsy is investing heavily to make sure its sellers won’t lose traffic with the change. Previously, Google Product Search was a free service and drove a lot of traffic for online sellers. Read More

September 25, 2012 · 19 Comments

Will You Offer Free Shipping this Holiday Season?

Here are 6 free-shipping benefits that may sway you.

What if there was a single strategy that could send your sales soaring this holiday season? It would keep shoppers coming back to your site and encourage them to spend more at checkout. It would also increase your loyal customer base and have a positive impact on your bottom line. Read More

September 13, 2012 · 1 Comment

eBay Unveils New Logo

More contemporary design better represents company, exec says.

The season will soon be changing—and so will eBay’s logo. Devin Wenig, president of Marketplaces, introduced the site’s new logo today. He describes the logo as a “cleaner” and “more contemporary” design that is “rooted in our proud history and reflects a dynamic future.” The look keeps the old logo’s signature colors: red, blue, yellow and green, but makes them more rounded and takes away the overlapping letters of the current eBay logo. Read More

September 10, 2012 · No comments

Sell Online? Content Curation is Your Friend

Its growing role in e-commerce makes this social marketing tool a key one for online sellers.

Content curation is all the rage. Just ask yourself how many times a week you check your Pinterest account to find inspiration for anything from dinner recipes, to clothes, to home décor. Online sellers should take note. Why? Because a survey by Bizrate Insights from earlier this year finds that 32 percent of people who curate content on Pinterest have bought something they saw on the site. Read More

September 4, 2012 · No comments

Are You an Email Marketing Rebel?

It turns out the old rules about promotional email no longer apply.

What with Facebook, Twitter, Pinterest, Instagram and all the rest, the idea of using email to market to your customers seems so old school it’s pre-school. Or is it? As the authors of the just-published book The Rebel’s Guide to Email Marketing: Grow Your List, Break the Rules, and Win point out, email is far from dead as a marketing tool. Read More

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