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November 26, 2012 · 1 Comment

Content Marketing for Online Sellers

Use free Web resources to publish content and attract your target market.

You’ve listed your items online and told all your friends about your shop. You’ve set up a Facebook page for your business, and post regular tweets about your sales. Perhaps you’ve even gone so far as to purchase banner ads, but your revenue is still not where you want it. Read More

November 26, 2012 · 1 Comment

Bread Baking and Selling Online: A Recipe for Success

Seller finds the right combo with specialty breads and butters.

People like bread—and foodies really seem to love Marissa Gadsden’s specialty loaves and butters. If you need proof, just check out Gadsden’s Facebook page for her business, Eden’s Touch Bread Company, where you’ll see comments like, “I had the most wonderful box in my mail today! Read More

November 20, 2012 · No comments

Amazon Pages Foster Business Branding

Third-party Amazon sellers can create a 'custom destination' to drive traffic.

Amazon has begun letting third-party merchants set up custom business pages on its marketplace, complete with branded URLs, social media integration and analytics. A new feature known as Amazon Pages gives merchants a way to more fully develop their online businesses on Amazon’s marketplace. Read More

November 13, 2012 · 1 Comment

High-end Fashion ‘A La Carte’

Former mystery buyer named eBay Canada's 2012 Fashion-preneur of the Year.

Tina Kastana started off her high-end fashion sales on eBay as a small venture, selling about 40 items in the auction format in 2002. Fast forward 10 years, and the one-woman operation is close to 2,000 feedbacks on eBay, and has been named eBay Canada’s 2012 Fashion-preneur of the Year. Read More

November 5, 2012 · No comments

The Jig is Up

Angler turns love of fishing into successful business.

Winter is just around the corner, which means that—in some states—lakes will soon be frozen over and fishing enthusiasts will be hitting the ice. This is a good time of year for Brian Larson, who lives in Minnesota and manages his Evolution Outdoors shop on eBay and Bonanza. Read More

October 25, 2012 · 1 Comment

Free Shipping to Be Big This Holiday Season

Nearly 90% retailers expected to offer free shipping.

Free shipping and discounts will be popular promotions this holiday season as online sellers try to sway shoppers to buy from them and not their competitors. reports that 89.7 percent of online sellers will offer free shipping, and nearly half will offer discounts, according to the results of a survey released Wednesday. Read More

October 23, 2012 · 1 Comment

Preparing Your Holiday Sales Strategy

Get ready for Christmas shoppers, even before Halloween.

Even though you’ve just begun to enjoy the crisp and clean air of the fall season, it’s time to jump headlong into your holiday sales planning. Most businesses gain upward of 30 percent (or more) of their planned annual revenue from September through December. Read More

October 16, 2012 · No comments

Paid Search Advertising Grows in Popularity

Kenshoo study analyzes advertising trends and opportunities.

Businesses are spending more on paid search advertising, according to a new report, which also finds that—when it comes to advertising performance—Bing gives more bang for the buck than Google. These are just two key points of an advertising trends study released Thursday by Kenshoo, a digital marketing software company. Read More

October 9, 2012 · 2 Comments

Google is No Longer Free! Now What?

Proven techniques online sellers can use to drive traffic

Google Product Search drove a lot of traffic to online sellers—traffic that was free, as merchants didn’t have to pay to submit their product feeds. That’s all changing now that Google is retiring Google Product Search and replacing it with a paid model called Google Shopping. Read More

October 9, 2012 · 2 Comments

5 Keys to Effective Business Blogging

Engage and entertain your customers, and boost your business, too.

According to, there are roughly 31 million bloggers in the United States. Of that number, 60 percent of the active blogs are maintained for a business or company. But the most telling statistic is this one: Of the existing business blogs, a low 35 percent are actually updated on a regular basis, meaning at least once a month. Read More

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