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January 25, 2013 · No comments

Build Your Own Online Store, Part 4

Getting started with your Web store's look

Online sellers who have gained experience through eBay may be ready to get off the train and gain more independence. This year, we are looking at what you need to consider when you build your own online store. We have covered how to find your niche, choose your shopping cart and purchase your domain name. Read More

January 23, 2013 · No comments

Build Your Own Online Store, Part 3

Buy a custom domain name to build trust among buyers.

When Shelly Coby was ready to take her doggy boutique online, she bought a domain name through GoDaddy. For the owner of PupRwear, buying a domain so her store’s URL would be PupRwear.com made sense. She knew it would make her store more memorable, help her stand out and build trust among shoppers, especially when she contacts buyers via email. Read More

January 8, 2013 · 1 Comment

Etsy Extends Google Product Listing Ads Trial

Experiment to continue through first half of the year.

Etsy will continue purchasing Google Product Listing Ads on behalf of merchants selling on Etsy, at least through the first half of the year, the company announced today. Etsy is extending a three-month trial begun in October, in which the marketplace spent more than $250,000 to promote sellers through paid ads on Google Shopping. Read More

January 2, 2013 · 2 Comments

Tips for Handling Holiday Returns

Establish a return policy that will create return buyers.

As much as every business rolls out the red carpet for holiday sales, they must also throw open the door to accept post-season returns. Although some business owners worry that returns will drain their year-end profits and even lead to a drop in customer satisfaction, the truth is that, when handled with grace and confidence, returns can actually boost your business results. Read More

December 18, 2012 · No comments

Local Meetup eBay Groups: Meet eBay’s Meetup Manager

An interview with Jeff Terrell, director of community

Editor’s note: This article is the third of a three-part series that discusses meetup groups for eBay sellers and their benefits. If you read the first two articles in this series about meeting up with eBay groups, you know the benefits of creating or actively participating in an eBay sellers group. Read More

December 11, 2012 · No comments

Shoppers Favor Mobile Devices to Check Email

Nearly 45% of Cyber Week retail emails opened on smartphones, tablets.

Shoppers are checking their email inboxes more and more on their mobile devices, which means merchants need to make sure their messages are mobile friendly. Knotice, a provider of data management and analytics, looked at 2.85 million emails retailers sent consumers during this year’s Cyber Week, the week after Thanksgiving, and found that 44.75 percent of those emails were opened on mobile devices. Read More

December 10, 2012 · No comments

Use Social Network Marketing to Connect with Buyers

5 conversational ways to get your customers talking to and about you

Long ago, it was considered the “gift of gab”—the ability to meet, greet and gain trust with customers who ventured into your store. These days, with so much communication happening at every moment of every day, is it possible that some of us are saying more, yet connecting less? Read More

December 10, 2012 · No comments

‘Free Shipping Day’ Just Around the Corner

Promotion could help sellers attract holiday buyers.

Online sellers have one more week to sign up, participate and get a little added publicity for Free Shipping Day, a day on which online retailers cover shipping costs to catch buyers’ eyes. This year, Free Shipping Day falls on Monday, Dec. Read More

December 4, 2012 · 3 Comments

Local Meetup eBay Groups: Why Start One?

Being with other merchants is good for the soul and your business.

Editor’s note: This article is the first of a three-part series that discusses meetup groups for eBay sellers and their benefits. Being in the full swing of the holiday season, we expect you’re enjoying your busiest time of the year, and we can also assume you’ll be planning, hosting or attending at least a few holiday get-togethers. Read More

November 27, 2012 · No comments

Be Consistent in Your Branding Strategies

Pointers for developing a memorable identity for your online business

Your business brand is your calling card. It embodies your hard-earned business credentials, and it engages your customers, old and new. Why, then, would you utilize your brand in disconnected methods as you work to saturate the various communication and commerce platforms? Read More



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