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October 3, 2008 · No comments

Appealing to Your Buyers’ Senses

Use sensory cues to set your merchandise apart.

Sometimes, the best angle to differentiate your goods from those of the competition is right at your fingertips, right within earshot, right in front of your eyes, right under your nose and on the tip of your tongue. If you begin to look wildly around you for some ethereal clue of what we’re talking about, you’ll discover the answer you seek has always been with you. Read More

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