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February 15, 2012 · 5 Comments

eBay Shows Similar Products on Active Listings

Test is limited to small group of eBay buyers, company officials say.

eBay is testing a new feature with a small group of buyers that may make many sellers unhappy. The new feature entails displaying similar products from other merchants on active listings. These appear above an item’s description and shipping and payment information, according to reports. Read More

February 13, 2012 · No comments

Sweetheart Deals for Buyers and You, Part 2

A closer look at 3 popular daily deal sites

Daily deals can be an attractive option for merchants looking to reach a wider buying audience, but not all deal sites are alike. In Sweetheart Deals for Buyers and You, Part 1, we told you about the benefits of daily deal sites and what you should consider as you try to decide if these are good marketing tools for you and your business. Read More

February 7, 2012 · 1 Comment

Sweetheart Deals for Buyers and You, Part 1

Can 'daily deal' sites work for your business?

It’s no secret that people love saving money. That fact is at the heart of the success of Groupon, Woot, LivingSocial and other daily deal sites that give consumers access to big discounts on a variety of products and services. But shoppers aren’t the only ones who love these “sweetheart” deals. Read More

February 2, 2012 · 1 Comment

Oh là LuLu’s

Fashion lounge prospers as owners adjust to online business model.

Having your garments and accessories featured on the pages of popular fashion magazines like Cosmo, Glamour, InStyle, Seventeen and others is a dream for any online fashion boutique, and for a mother-and-daughter duo who started their store in a small city in Northern California it’s been a dream come true. Read More

January 30, 2012 · No comments

5 Ways to Jazz Up Your Store Design

Enhance your online store's look to increase sales.

The New Year’s fireworks have just faded, and you’re already thinking about restocking your inventory and researching new products. You’ll need to do this to keep your store going strong in 2012, but is there anything else you should be doing? Read More

January 27, 2012 · 3 Comments

Establishing a Niche Marketing Strategy

Serve an underserved market and grow your business.

With so many truly big players in the online marketplace, some sellers feel it would be futile to try to sell alongside the mammoth businesses. While it’s true that it could be a struggle to pit your delightful used book boutique against the likes of behemoths Amazon or Barnes & Noble, that doesn’t mean you can’t compete—and, better yet, you don’t have to. Read More

January 27, 2012 · No comments

Rocking Origami

Friends find online success with foldable speakers.

When music lovers Jason Lucash (pictured right) and Mike Szymczak (pictured left) got their first marketing jobs, the duo found themselves on the road a lot, lugging around their suitcases—and their tunes—from one city to the next, marketing Major League Soccer. Read More

January 27, 2012 · 45 Comments

Seller Files Suit Against eBay

Complaint says Featured Plus! service was 'nonfunctional.'

eBay is facing a class action lawsuit that claims the marketplace’s Featured Plus! service failed to give sellers who purchased the service higher placement in search results, as the feature is meant to do. In the suit, which was filed on Monday, lead plaintiff Custom LED claims Featured Plus!, which cost the seller up to $39.95 per listing, did not help listings that used the feature get higher rankings in search results. Read More

January 24, 2012 · 1 Comment

3 Things You Must Do to Improve SEO

Done together, these SEO tips and tricks can have a significant impact on your Web traffic.

Q: What are the three most important things a small to medium-size merchant can do to improve search engine placement? A: Many e-commerce retailers are in a position to improve SEO for their websites and increase Web traffic simply by engaging in the following basic SEO tips. Read More

January 24, 2012 · No comments

Social Media Tools You Should be Using, Part 2

These sites will keep a pulse on all your social networking activities.

In Part 1, we told you about a few social media tools to help you manage your Twitter account, increase your pull and make a splash on the microblogging site. Now we’ll tell you about a few other social media tools you can use to keep a pulse on your Facebook business page, your blog, Flickr account and more to make sure you get the most from your social networking efforts. Read More

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