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October 2, 2012 · 1 Comment

Email Marketing Techniques That Still Work

Used properly, email is a highly effective way to engage customers.

With the advent of social media messaging, it seems plausible to believe that traditional email marketing will become a dead technology. Moreover, to consider email as an effective marketing tool in this day and age seems laughable—but it isn’t. Actually, email is still a viable and vital tool in business messaging, be it business-to-business or business-to-consumer. Read More

September 4, 2012 · No comments

Are You an Email Marketing Rebel?

It turns out the old rules about promotional email no longer apply.

What with Facebook, Twitter, Pinterest, Instagram and all the rest, the idea of using email to market to your customers seems so old school it’s pre-school. Or is it? As the authors of the just-published book The Rebel’s Guide to Email Marketing: Grow Your List, Break the Rules, and Win point out, email is far from dead as a marketing tool. Read More

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