Hot Topics:

Same-Day Delivery: Hot or Not? Shoppers Say Not

Buyers prefer free shipping, lower prices.

Shoppers don’t care about same-day delivery, despite the efforts of companies like eBay, Amazon and, reportedly, Google to offer the service.

In a survey by The Boston Consulting Group, only 9 percent of 1,500 U.S. respondents said same-day delivery was a big draw for them when it came to buying. About 74 percent said free delivery was a top incentive and 50 percent noted that lower prices attracted them.

Same-day delivery seems to work best for “affluent millennials,” or people ages 18 to 24 who make more than $150,000 and live in urban areas, the study finds. These consumers don’t account for a larger buyer base, making up only 2 percent of all shoppers.

However, they do spend more than twice what the average American does, so same-day delivery could be a niche service for them, says Rob Souza, a partner at BCG.

“Retailers may choose to offer it to build customers loyalty, enhance brand awareness or keep up with the completion,” he adds. “But [same-day delivery] is unlikely to generate significant revenues for either retailers or carriers.”

Same-day delivery would generate between $425 million and $850 million a year if 2 percent of online purchases were delivered this way. Affluent millennials say they would pay up to $10 for the service. Other buyers say they would pay up to $6, according to the survey.

About the author

Olga Munoz
Olga Munoz is editor of In addition to writing news and feature articles about e-commerce, selling trends, online marketing and other topics of interest to online sellers, Olga manages the site's social media efforts. A journalism graduate of Chico State, Olga says her favorite part of being a journalist is learning interesting facts that help put stories into perspective, attending industry events and meeting interesting people "that leave you smiling, even in tough situations." Opinions expressed here may not be shared by The Online Seller and/or its principals.

  • OBVAVirtualAssistant

    Very interesting survey. I was under the imperssion that same day delivery was hot but it is not thats truely amazing. Thanks for the share.

Newsletter Signup