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St. Patrick’s Day Shoppers Ready to Get Their Green On

Budget-conscious buyers will spend an average of $35.27.

Americans aren’t expected to spend much this St. Patrick’s Day, but that doesn’t mean they won’t celebrate, or that they won’t spend more than they did a year ago.

According to BIGinsight, the average person will spend $35.27 on green clothing, decor, food and drinks. In all, more than 133 million buyers are expected to celebrate the Irish holiday, pushing total spending to $4.7 billion. Last year, shoppers spent an average of $35 on green goodies, totaling $4.6 billion.

Compared to other holidays, St. Patty’s Day isn’t huge. Shoppers spent an average of $130.97 on Valentine’s Day celebrations this year and 2012 Christmas sales totaled $42.3 billion. Still, shoppers will spend on the Irish holiday, even if it’s just a little, which is good for retailers.

“St. Patrick’s Day is the perfect reminder that spring is right around the corner, and given the type of winter many Americans have had, it’s safe to say consumers are ready to shake off their winter blues with a little green,” says Matthew Shay the president and CEO of the National Retail Federation.

“Given the type of winter many Americans have had, it’s safe to say consumers are ready to shake off their winter blues with a little green”

Celebrating the luck of the Irish

About 84 percent of people will celebrate St. Patty’s Day by wearing green, 23 percent will decorate their homes or offices, and 35 percent will make a special dinner, BIGinsight finds.

Consumers ages 18 to 24 make up the biggest segment of shoppers who say they’ll celebrate the holiday, but it will be the 35- to 44-year-olds who are expected to spend the most with an average of $41.68, the researcher notes.

“There’s no question that this holiday resonates most with younger adults, but even Mom and Dad will get in the spirit this year by making special plans for a night in, or visit with friends and neighbors for the afternoon,” adds BIGinsight Consumer Insights Director Pam Goodfellow. “For many, sticking to a budget will mean weighing their needs and wants, and even looking around the house for fun, festive items they can reuse like green beads, Irish-themed pins, and buttons and home decor items.”

About the author

Olga Munoz
Olga Munoz is editor of In addition to writing news and feature articles about e-commerce, selling trends, online marketing and other topics of interest to online sellers, Olga manages the site's social media efforts. A journalism graduate of Chico State, Olga says her favorite part of being a journalist is learning interesting facts that help put stories into perspective, attending industry events and meeting interesting people "that leave you smiling, even in tough situations." Opinions expressed here may not be shared by The Online Seller and/or its principals.

  • OBVAVirtualAssistant

    Thanks Olga for the stats information. St. Patrick’s Day, another day to celebrate and all sellers have taken good advantage of it.

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