eBay U.K. shoppers have to have beanies, and sellers are obliging.
The marketplace reports sales of the warm hats have increased 103 percent since pictures of supermodel Cara Delevingne wearing a beanie were published.
Merchants are taking note and giving the people what they want. In fact, the number of beanie listings on eBay U.K. grew 62 percent just in February, according to officials.
Black beanies are the top sellers among Brits, eBay U.K. reports; though sales of neon-colored caps have been impressive, growing by 225 percent.
Other celebrities have been donning the caps, too, only adding to their popularity, eBay adds.
“The beanie was … the accessory of choice to be seen sporting at Fashion Week, from New York to Paris, and not since Isabel Marant and the wedge trainer has a trend come around that is so comfy, practical and stylish,” says Laura Wilkinson. “Mixing comfort and style, especially in these artic conditions, makes for a winning fashion trend for Brits.”