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Beanie Sales Skyrocket on eBay UK

Cap purchases grow by 103 percent.

eBay U.K. shoppers have to have beanies, and sellers are obliging.

The marketplace reports sales of the warm hats have increased 103 percent since pictures of supermodel Cara Delevingne wearing a beanie were published.

Merchants are taking note and giving the people what they want. In fact, the number of beanie listings on eBay U.K. grew 62 percent just in February, according to officials.

Black beanies are the top sellers among Brits, eBay U.K. reports; though sales of neon-colored caps have been impressive, growing by 225 percent.

Other celebrities have been donning the caps, too, only adding to their popularity, eBay adds.

“The beanie was … the accessory of choice to be seen sporting at Fashion Week, from New York to Paris, and not since Isabel Marant and the wedge trainer has a trend come around that is so comfy, practical and stylish,” says Laura Wilkinson. “Mixing comfort and style, especially in these artic conditions, makes for a winning fashion trend for Brits.”

About the author

Olga Munoz
Olga Munoz is editor of In addition to writing news and feature articles about e-commerce, selling trends, online marketing and other topics of interest to online sellers, Olga manages the site's social media efforts. A journalism graduate of Chico State, Olga says her favorite part of being a journalist is learning interesting facts that help put stories into perspective, attending industry events and meeting interesting people "that leave you smiling, even in tough situations." Opinions expressed here may not be shared by The Online Seller and/or its principals.

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