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‘Free Shipping Day’ Just Around the Corner

Promotion could help sellers attract holiday buyers.

Online sellers have one more week to sign up, participate and get a little added publicity for Free Shipping Day, a day on which online retailers cover shipping costs to catch buyers’ eyes.

This year, Free Shipping Day falls on Monday, Dec. 17. In past years, it was held on Fridays. However, founder Luke Knowles decided to move this year’s Free Shipping Day to a Monday to attract last-minute shoppers, he says. As of Monday morning, 1,213 merchants had signed up to participate in this year’s event.

“Merchants are the driving force behind the success of Free Shipping Day, and each year the number of registered stores has almost doubled,” states.

In a guest article for The Online Seller Knowles says free shipping is “not necessarily a magic bullet” that gets all shoppers to buy, but it “is one of the best strategies” to help online sellers reach their holiday sales goals.

He adds that the promotion can reduce shopping cart abandonment rates, a big issue for online sellers.

“Experts agree shipping costs are the No.1 reason shoppers choose not to go through with an order,” he notes in his article on free shipping. “In fact, 44 percent of online buyers indicated high shipping costs were the reason they ditched their order pre-checkout, according to Invesp. As further proof, Internet Retailer reported last year’s Free Shipping Day had the lowest shopping cart abandonment rate during the final six months of 2011.”

Merchants can sign up for Free Shipping Day at

In 2011, 2,600 stores participated in Free Shipping Day. That day brought in nearly $1.1 billion in sales for online retailers, according to researcher comScore. In 2010, Free Shipping Day resulted in sales reaching $942 million, with more than 1,700 retailers participating, reports.

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About the author

Olga Munoz
Olga Munoz is editor of In addition to writing news and feature articles about e-commerce, selling trends, online marketing and other topics of interest to online sellers, Olga manages the site's social media efforts. A journalism graduate of Chico State, Olga says her favorite part of being a journalist is learning interesting facts that help put stories into perspective, attending industry events and meeting interesting people "that leave you smiling, even in tough situations." Opinions expressed here may not be shared by The Online Seller and/or its principals.

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