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LEGO, Barbie Top Kids’ Christmas Lists

Holiday season off to a good start, official says.

The glow of iPads and ereaders seem to attract as many kids as parents these days, but this holiday season, children will clamor for traditional playthings the most.

In fact, LEGO toys are predicted to be the top-requested items in boys’ letters to Santa. Girls are expected to favor Barbie products and dolls, according to the National Retail Federation. Other traditional toys, like Hot Wheels and generic cars, will join LEGO items in the top 10 toys for boys in 2012.

Girls are expected to ask for Furby, Monster High dolls, Disney Princess items and American Girl products. But that’s not to say kids won’t ask for some techy gadgets, too.

Video games are projected to be the second-most requested toy for boys. Xbox 360 and Nintendo Wii U systems are expected to be No. 5 and No.6, respectively. NRF says girls will ask for video games and iPads.

“Just like their parents, many children can’t wait to get their hands on the newest gadgets hitting stores,” says Pam Goodfellow, director of BIGinsight Consumer Insights. “However, plenty of children still ask for classic gifts like dolls, cars and clothes, making sure that Santa has plenty of options when it comes to selecting the perfect gift.”

Toys, like LEGOs, will help online sales in November and December reach $68.4 billion—a 15-percent increase compared to last year, adds researcher Forrester. An estimated 45.1 percent of shoppers say they will buy toys this holiday season
Recent five-year highs in consumer confidence and early retailer promotions appear to be serving as wind in the sails for the beginning portion of the holiday season

‘Encouraging start’

Online sales to date have reached $10.1 billion—a 16-percent increase compared to last year, comScore reports. So far, Nov. 8 has been the busiest online spending day with sales of $829 million.

Gian Fulgoni, comScore’s chairman, says the holiday season is off to an “encouraging start.”

“Recent five-year highs in consumer confidence and early retailer promotions appear to be serving as wind in the sails for the beginning portion of the holiday season, with consumers opening up their wallets early and often,” he says. “This spending growth also reflects the continuing channel shift to online, as consumers increasingly opt for the attractive pricing, convenience and product selection it offers.”

Free shipping will be important for online holiday buyers, Forrester reports. It finds that 57 percent of adults in the U.S. buy more often from sellers who offer free shipping. About 27 percent say they have bought items they didn’t expect to buy to meet free-shipping thresholds.

“As price continues to be a top consideration for consumers, retailers must offer and prominently display holiday shipping promotions or risk losing customers to competitors that will,” adds Sucharita Mulpuru, a Forrester analyst.

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About the author

Olga Munoz
Olga Munoz is editor of In addition to writing news and feature articles about e-commerce, selling trends, online marketing and other topics of interest to online sellers, Olga manages the site's social media efforts. A journalism graduate of Chico State, Olga says her favorite part of being a journalist is learning interesting facts that help put stories into perspective, attending industry events and meeting interesting people "that leave you smiling, even in tough situations." Opinions expressed here may not be shared by The Online Seller and/or its principals.

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