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eBay Style Connects Top-Rated Sellers with Chinese Buyers

New site features clothing, handbags, shoes, other items.

eBay will put some items from U.S. Top-rated Sellers in front of a growing Chinese buying audience with a new website.

eBay Style launched on Monday and features clothing, handbags, shoes, accessories, health and beauty products, and other items from about 5,000 brands. Listings are from U.S. Top-rated Sellers and merchants don’t have to do additional work for their items to display on the new site, eBay reports.

“Eligible listings will automatically be translated with product search and browsing experience suited to Chinese customers,” eBay states in a post about eBay Style on its General Announcements.

eBay is teaming with, an online Chinese fashion and luxury brand, for the new site. To be eligible, listings must be for new items, and items must be located within the U.S., include a Buy It Now price and be 30-day listings in the Clothing, Shoes & Accessories, Health & Beauty, or Jewelry & Accessories categories, eBay adds.

Melanie Tan, vice president of eBay, says Chinese consumers regularly visit and buy from, so the new site makes sense. She reports that eBay has seen a 40-percent year-over-year increase in the number of items Chinese shoppers bought browsing in English.

“Our long-term vision is to connect Chinese consumers to global products and brands that they want and love in a seamless and safe way”

“We believe that in the future, Chinese consumers will use eBay as a passport to global fashion styles, especially for leading women’s brands and accessories, and menswear,” she adds. “…Our long-term vision is to connect Chinese consumers to global products and brands that they want and love in a seamless and safe way. By partnering with we are able to surface our best inventory to Chinese consumers, while providing a simple and easy shopping experience.”

According to eBay, all sales made on eBay Style will look and feel the way domestic transactions do for sellers. When a Chinese shopper buys something on eBay Style, will make the purchase, pay through PayPal, then sellers simply ship their items to a Xiu fulfillment center in the U.S. and staff at the center will take care of the international leg of the shipping process. will leave feedback for sellers, and that feedback will only be based on the experience with sellers from the point of purchase to getting the items in the fulfillment center. Xiu will handle interactions with buyers in China, eBay tells Top-rated Sellers in its announcement.

“Our mission is to bring the best of the world to China, so eBay, with its global access, is an ideal partner for us,” adds George Ji, the CEO of “Through our curation efforts, we also hope to introduce a new, more inspiring buying experience to Chinese consumers.”

About the author

Olga Munoz
Olga Munoz is editor of In addition to writing news and feature articles about e-commerce, selling trends, online marketing and other topics of interest to online sellers, Olga manages the site's social media efforts. A journalism graduate of Chico State, Olga says her favorite part of being a journalist is learning interesting facts that help put stories into perspective, attending industry events and meeting interesting people "that leave you smiling, even in tough situations." Opinions expressed here may not be shared by The Online Seller and/or its principals.

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