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Amazon Preps for the Holiday Season

Reveals 'Hot Toy' list, will hire 50,000 temps to fulfill holiday orders.

It’s beginning to look a lot like Christmas on Amazon, as the retailer makes preparations for the busy holiday season.

Amazon announced its 2012 hot toy list on Thursday, and reports it will hire thousands of temporary employees to work its fulfillment centers in the U.S. during the busy time.

Hundreds of popular toys

The 2012 Holiday Toy List features hundreds of popular playthings that will appeal to kids, from infants to teenagers, Amazon reports.

Among them are the LeapFrog LeapPad2 Explorer, Spy Net Ultra Night Vision goggles, the Mattel Disney Princess Cinderella Transforming Pumpkin Carriage and the Mattel Barbie Collector 2012 Holiday Doll.

John Alteio, director of Toys & Games for, calls the list a “one-stop destination” to easily find and purchase toys kids will be clamoring for this holiday season.

Rebecca Miller, an eBay seller of more than 13 years, adds that some sellers use the list as a sourcing guide for the upcoming holiday season. However, sellers should keep their receipts in case “hot” toys turn out not to be so hot, she adds.

Amazon hires 50,000 temps

Dave Clark, Amazon’s vice president of Global Customer Fulfillment, also reports that the company will hire 50,000 temporary employees at fulfillment centers throughout the U.S. Amazon already has more than 20,000 full-time employees at its 40 fulfillment centers throughout the country.

“Temporary associates play a critical role in meeting increased customer demand during the holiday season, and we expect thousands of temporary associates will stay on in full-time positions,” he adds.

Amazon recently said it would hire 10,000 holiday workers at its U.K. fulfillment centers.

About the author

Olga Munoz
Olga Munoz is editor of In addition to writing news and feature articles about e-commerce, selling trends, online marketing and other topics of interest to online sellers, Olga manages the site's social media efforts. A journalism graduate of Chico State, Olga says her favorite part of being a journalist is learning interesting facts that help put stories into perspective, attending industry events and meeting interesting people "that leave you smiling, even in tough situations." Opinions expressed here may not be shared by The Online Seller and/or its principals.

  • Hoosier Daddy

    Thank you, Ms. Munoz, for actualy using the word “Christmas” in your article. Too many merchants have decided that Christmas is the Lord Voldemort of holidays, “The Name That Cannot Be Uttered.”

    I’m an agnostic, but Christmas is an AMERICAN tradition and the only national holiday in December. It’s also the only gift-giving holiday in the entire winter (Channukah was never a gift-giving observance) and one on which Americans spend BILLIONS of dollars.

    I’m in agreement with those who are boycotting merchants who refuse to name Christmas in their Christmas advertising. No one buys “holiday gifts.” They buy Christmas gifts.

    If a merchant wants my Christmas shopping dollars, they need to ask for them by name!

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