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eBay Changes Reflect the ‘New’ Marketplace

New logo debuts; more updates to take effect in coming weeks.

eBay’s contemporary new logo design made its debut this week, but it isn’t the only change users should expect in the coming weeks and months.

Devin Wenig, president of eBay Marketplaces, reports the marketplace will unveil several changes soon. U.S. eBay users will notice them as soon as the end of the month. International customers will see them in the coming months. Among those changes are personalized home pages, two-click checkouts, at-a-glance item pages, easy-to-scan search results and the ability for sellers to link their eBay profiles to their social media pages.

The changes reflect the “new eBay” and its evolution as a marketplace, Wenig says.

“Technology is revolutionizing the way people shop, and eBay is shaping the future of commerce,” he adds. “In the next few years, the $10 trillion global retail market will be transformed. And consumers will enjoy unprecedented access and convenience. eBay will be at the center of this revolution for consumers. Blending the best of offline and online shopping, we will deliver products and experiences that surprise and delight, defining a new way to shop.”

Simpler interface

“Technology is revolutionizing the way people shop, and eBay is shaping the future of commerce”

With the new personalized home pages, visitors will notice a feed that highlights items eBay has selected for them based on their shopping histories and personal interests, according to eBay’s General Announcements. News reports say the feed looks similar to Pinterest and features a grid of large images of suggested items.

eBay’s announcement also notes that when shoppers click on an item, they’ll see a stand-out photo of the product and item details right away. Users will also be able to link their eBay and PayPal accounts and buy items with as little effort as two clicks. The site notes this feature is available to several buyers now and will be available to most by the end of October.

Social features

Finally, eBay reports that, when the changes take effect, sellers will be able to link their Facebook business pages and embed YouTube videos on their eBay profiles, and profile pages will display larger profile images and bigger photos of the other items the seller has listed.

eBay notes these updates are just the beginning. “We’ll continue to innovate in ways that make it easier and more fun to shop and buy, and easier and more profitable to sell,” the General Announcement post states.

Many of these changes come from suggestions from eBay members, the site reports.

About the author

Olga Munoz
Olga Munoz is editor of In addition to writing news and feature articles about e-commerce, selling trends, online marketing and other topics of interest to online sellers, Olga manages the site's social media efforts. A journalism graduate of Chico State, Olga says her favorite part of being a journalist is learning interesting facts that help put stories into perspective, attending industry events and meeting interesting people "that leave you smiling, even in tough situations." Opinions expressed here may not be shared by The Online Seller and/or its principals.

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