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eBay Unveils New Logo

More contemporary design better represents company, exec says.

The season will soon be changing—and so will eBay’s logo.

Devin Wenig, president of Marketplaces, introduced the site’s new logo today. He describes the logo as a “cleaner” and “more contemporary” design that is “rooted in our proud history and reflects a dynamic future.”

The look keeps the old logo’s signature colors: red, blue, yellow and green, but makes them more rounded and takes away the overlapping letters of the current eBay logo. Wenig says the colors represent eBay’s diverse community, which includes more than 100 million active users and 25 million sellers around the word.

He adds that since the eBay logo is so well known internationally, officials thought hard before making the switch, but the time was right. eBay just celebrated its 17th birthday and has evolved greatly.

“We’re incredibly proud of how eBay started and quickly grew into the world’s largest online marketplace,” Wenig explains. “Auction-style listings, used goods, vintage items and quirky, one-of-a-kind finds are still a big part of what makes buying and selling on eBay special. We hope that’s always true. But we’ve evolved a lot in the past few years, and eBay is much more than auction-style listings today.”

He adds that today, most items sold on eBay are new and fixed price, and eBay’s most successful sellers offer free shipping and returns.

And eBay is innovating, he continues, noting that its mobile apps have been downloaded 100 million times and that the company expects more than $10 billion to be transacted on mobile devices this year.

The new eBay logo is expected to debut on the site in October.

About the author

Olga Munoz
Olga Munoz is editor of In addition to writing news and feature articles about e-commerce, selling trends, online marketing and other topics of interest to online sellers, Olga manages the site's social media efforts. A journalism graduate of Chico State, Olga says her favorite part of being a journalist is learning interesting facts that help put stories into perspective, attending industry events and meeting interesting people "that leave you smiling, even in tough situations." Opinions expressed here may not be shared by The Online Seller and/or its principals.

  • What a disappointment – the old logo is full of fun. If the colours reflect the diversity of the ebay community, then surely the overlapping of the letters represents the connections between members and their interaction. Now that has gone. The new ‘logo’, consisting of ordinary looking letters, is devoid of innovation.

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