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31% to Do Holiday Shopping Online

Many consumers will shop early—and continue well into the holiday season.

About a third of shoppers will do their holiday shopping this year from their computer or mobile devices, and many of them will start buying early—but that doesn’t mean they’ll finish early., a coupons site, surveyed 1,005 shoppers between Aug. 16 and Aug. 20, and finds that 31 percent of consumers will do their holiday shopping online, with 39 percent expected to start their holiday shopping before November. The survey notes that women are more likely than men to start early (46 percent compared to 31 percent).

The study also finds that 23 percent of shoppers say they’ll start their holiday shopping in early November, while 12 percent say they’ll wait until Black Friday, the day after Thanksgiving, or Cyber Monday, the Monday after the holiday. Fifteen percent say they will wait until Cyber Monday.

However, 54 percent of respondents say they won’t finish their holiday shopping until between Black Friday and the day on which they give their loved ones presents. Only 32 percent say they’ll be done by Cyber Monday.

Kristen Remeza, editor-in-chief of RetailMeNot Insider, the site’s publication, says the economy will prompt more of those shopping online to look for discounts and coupons for their gift purchases.

“We believe that compelling merchant deals or offers that drive sales will take center stage this holiday season,” she adds.

About the author

Olga Munoz
Olga Munoz is editor of In addition to writing news and feature articles about e-commerce, selling trends, online marketing and other topics of interest to online sellers, Olga manages the site's social media efforts. A journalism graduate of Chico State, Olga says her favorite part of being a journalist is learning interesting facts that help put stories into perspective, attending industry events and meeting interesting people "that leave you smiling, even in tough situations." Opinions expressed here may not be shared by The Online Seller and/or its principals.

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