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Go Daddy Acquires Bookkeeping Software Firm Outright

Online bookkeeping tool complements suite of cloud-based small business services.

Domain name provider Go Daddy has acquired, an online bookkeeping software company whose tools cater to eBay sellers and other small businesses.

Go Daddy sees the deal as a way to expand its services to small businesses, while giving Outright users better access to GoDaddy’s suite of cloud-based offerings.

“ has built easy-to-use software that streamlines the work involved with running a start-up or small business… the taxes, income, profits, expenses and other financial data that can be an administrative distraction for business owners,” says Go Daddy CEO Warren Adelman. “As an entrepreneur, if you’re not worried about managing finances for hours every month, you can devote more time to building your business. We see this as an ideal extension for our suite of small business products, which are all geared toward helping businesses grow bigger.”

Steven Aldrich, who had been CEO of the online bookkeeping software company, is now senior vice president of applications at Go Daddy.

“Joining Go Daddy feels like a move that was just meant to be,” Aldrich says. “We are combining forces with a company that has built a $1 billion business with the simple idea of providing great products and a brand of service that delights customers.”

Outright’s staff has joined Go Daddy and will remain based in Silicon Valley, according to a news release. Financial terms of the deal were not disclosed.

About the author

Crista Souza
Crista Souza is founding editor of A journalism graduate of San Jose State University, she spent 13 years as a business and technology reporter in Silicon Valley. Crista has been writing about B2C and C2C ecommerce since 2008. Opinions expressed here may not be shared by The Online Seller and/or its principals.

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