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eBay Issues Olympic Trademarks Warning

Listings that break the rules may be removed.

With less than 38 days left before the opening ceremonies of the London 2012 Olympics, eBay U.K. is reminding sellers that the Olympic Games has several trademarks and terms regarding the use of logos, mottos and phrases associated with it.

eBay U.K. states in its General Announcements that sellers will need to comply with these regulations, and listings that do not comply may be removed from the marketplace. Sellers who disregard these rules may also “be subject to a range of other actions,” including limitations to buying and selling activities, and account suspensions, eBay notes.

The London 2012 website lists more than 10 phrases that are protected by law in some way. It adds that only partners or those who ask for permission are allowed to use phrases, logos, mottos and designs associated with the games if they have written consent.

“The London 2012 brand is fundamental to the games,” the London 2012 website states. “It is how we identify the games, how we communicate our ambition, and how we drive excitement and enthusiasm for the games. The London 2012 brand is also vital to funding of the games… To ensure we maintain emotional and commercial value of the brand, we need to carefully control its use and prevent its unauthorized exploitation.”

For more information, visit the London 2012 website.

About the author

Olga Munoz
Olga Munoz is editor of In addition to writing news and feature articles about e-commerce, selling trends, online marketing and other topics of interest to online sellers, Olga manages the site's social media efforts. A journalism graduate of Chico State, Olga says her favorite part of being a journalist is learning interesting facts that help put stories into perspective, attending industry events and meeting interesting people "that leave you smiling, even in tough situations." Opinions expressed here may not be shared by The Online Seller and/or its principals.

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