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Sunshine Helps U.K. Online Sales Grow

Festival, weather brighten online sales in May.

Online sales in the U.K. grew by more than 12 percent in May, outshining the growth brick-and-mortar shops saw during the same month.

Total retail sales in May increased just 3.4 percent, but online sales increased more than 12 percent, according to the British Retail Consortium, a trade association. Sunny weather in the later weeks of the month, the Queen’s Diamond Jubilee—an event celebrating Queen Elizabeth II’s 60-year reign—and bad weather in April may have helped boost sales.

“It’s likely the prolonged wet period helped create pent-up demand and people also felt more relaxed about their spending as the sun created a feel-good boost,” says Stephen Robertson, director general of the British Retail Consortium. “Small numbers of customers buying jeans and knitwear in the first weeks of May became many more people purchasing skirts, shorts and swimwear by the end of the month.”

He adds that women’s wear had its best growth this year, while garden stores saw a “boom” in the number of people who bought new lawnmowers in May.

Robertson notes that the “sharpest” growth in online sales continued to come from shoppers buying on their mobile devices.

“A number of retailers are encouraging smartphone use in their stores, which is feeding into this trend,” he adds.

About the author

Olga Munoz
Olga Munoz is editor of In addition to writing news and feature articles about e-commerce, selling trends, online marketing and other topics of interest to online sellers, Olga manages the site's social media efforts. A journalism graduate of Chico State, Olga says her favorite part of being a journalist is learning interesting facts that help put stories into perspective, attending industry events and meeting interesting people "that leave you smiling, even in tough situations." Opinions expressed here may not be shared by The Online Seller and/or its principals.

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