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Mom Won’t Be Overlooked This Year

Mother's Day spending is expected to surpass $18 billion.

Economic hardships won’t stop consumers from making sure Mom feels loved this year. A recent survey conducted by BIGinsight reveals how shoppers plan to celebrate their mothers this year.

Despite high gas prices and other economic factors, the average person is expected to spend $152.52 on gifts, up from last year’s average of $140.73. In all, the total spending on mothers across the U.S. is expected to reach $18.6 billion.

“While still very mindful of their finances, consumers will open their wallets a little more this year to ensure Mother’s Day is extra special for the women in their lives,” says Phil Rist, executive vice president at BIGinsight. “Many will use the opportunity to comparison shop and research products to save a few bucks, utilizing their mobile and tablet devices at home and in stores as they look for gifts and other ways to celebrate.”

One-quarter (25.6 percent) of consumers who responded to the survey indicated they would shop online for Mother’s Day, up from 21.5 percent last year. Additionally, two-fifths will use their smartphones and one-half will use their tablets to research products, compare prices and make purchases.

More than one-third of respondents plan to shop at department stores, while 30.2 percent will shop at discount and specialty stores.

Approximately two-thirds of those surveyed indicated they will buy flowers, spending a total of $2.2 billion. More than 12 percent expect to spend $1.6 billion on electronics, while one-third will buy clothing or accessories ($1.6 billion), and one-half will take Mom out for a meal ($3.4 billion). Another $1.8 billion is expected to be spent on gift cards, as well as $1.3 billion for personal services, such as a trip to the day spa.

About the author

Sarah Brown
Sarah Brown is a freelance writer who writes about e-commerce and small businesses. She recently graduated from Chico State with a journalism degree and is also a budding online entrepreneur, having launched two Web businesses and her own line of handmade products. Opinions expressed here may not be shared by The Online Seller and/or its principals.

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