St. Patrick’s Day is historically one of the smallest holidays for retailers, but shoppers are expected to spend a little on small items to spread the Irish cheer—and retailers should take note.
In fact, shoppers will spend more than they have in the past nine years, totaling $4.6 billion for St. Patrick’s Day celebrations, according to a survey by researcher BIGinsight. The average person will spend about $35 on green goodies, which may seem like a small total, but retailers shouldn’t scoff at the non-gift-giving holiday, adds the National Retail Federation.
“St. Patrick’s Day really brings out the fun in consumers every year, knowing they can splurge on gimmicky accessories like pins and buttons for their clothes and even their home décor items to put their entire family in a festive spirit,” explains Pam Goodfellow, director of BIGinsight’s Consumer Insights.
Plus, St. Patty’s signifies the kickoff of spring for retailers—a time when shoppers stock up on shorts, capris, short-sleeved shirts, patio and garden items, home accents and new bedding, officials note.
“With the spring-like weather currently blanketing much of the country, consumers are already indicating they are in the mood for a bit of fun as well,” notes Kathy Grannis, a spokeswoman for the NRF.
