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Logo Design Made Easy

How to create a custom logo that will make your online business stand out

Logos are meant to represent your business, help you stand out from the competition, make you memorable and help you foster trust among shoppers. But coming up with your own custom logo design can be tricky—especially if you’re not a graphic designer.

Hiring someone to create a graphic for you can be expensive and, if you’re a small to mid-sized seller, you may not have the budget for it.

Luckily, we did a little research on the basics of good logo design and found a few websites that can help you create a custom look for little or no money, whether you’re creating a logo for the first time or redesigning your current one. We hope these tips and tools will get your creative juices flowing and inspire you to generate a stellar design that will represent your brand well.

Why is a logo important for your business?

A good logo is “crucial,” according to, a firm that offers design services to entrepreneurs like you.

Logos help businesses build their brands and stand out from the competition, the site notes. And in a day and age when millions of people offer similar products online, establishing brand identity is a must.

“Acquiring the best logo design services can give businesses strong brand recognition,” the site states.

It doesn’t matter how cool you think a font is, if it isn’t easy to read, it is doing a disservice

Plus, a professional logo can reassure shoppers. While your service ultimately is what matters, the way you present your company will go a long way in establishing confidence in the buyer’s mind, says Anthony Jewell, a graphic designer of more than six years.

“[A logo], right off the bat, tells your future possible client if you are reliable and instills trust in them,” he says.

As we learned in 5 Ways to Jazz Up Your Store Design, design elements on your listings, online store, business cards and promotional materials can show shoppers you’re a serious merchant. If you take care to offer a professional, attractive design, buyers will sense that you take care in other aspects of your business, too, notes Chrystal Jaeger, design manager at Auctiva, a provider of sales management tools for eBay sellers.

The basics of good logo design

Now that you know why a good logo is important, let’s take a look at what makes a good design. For this, we enlisted the advice of Amber Miller, a graphic designer of more than 19 years and the artist behind the illustrations in The Online Seller’s feature articles.

Logo design tip No. 1: Keep it simple, make it timeless

When you’re creating or redesigning your logo, simplicity is important, Miller says. That’s because simple designs help make logos timeless, nondistracting and effective. You likely won’t have to redesign it a few years down the road.

Think about the logos you recognize most, for instance the logo of one very well-known soft drink company that simply features white script lettering on a red background. That logo hasn’t changed much over the years. There’s a reason for that. The simple design makes it timeless and easy to recognize.

Logo design tip No. 2: Make it readable

As you’re brainstorming designs, think of what you want your logo to say. Do you want it to feature your business’ name? Do you want to add a tagline? Do you want both?

Type out both the name of your company and your tagline on your computer to see how it looks. Then consider the readability of the text. Can you easily make out what the text says, or do you need to blow up it up to 40-point font to recognize the words?

Also consider the font style, in terms of readability, Miller continues.

“It doesn’t matter how cool you think a font is,” she warns. “If it isn’t easy to read, it is doing a disservice” to buyers. So keep it simple, and limit the number of font styles you use—the fewer, the better.

Logo design tip No. 3: Make it you

Your logo should also reflect your business and the way you do business, Miller says. This applies to both the image and the wording you use in your design. Your tone should tell customers what type of seller you are. Are you very proper in your dealings with sellers? Do you take a light-hearted approach?

Also feel free to add elements that tell what you sell. “If your store is a boutique for children’s clothes, your color choice and image should convey that,” Miller says. “You wouldn’t want somber, hard lines.”

But don’t take this to mean that it’s OK to include unnecessary elements. You don’t want anything to distract from your logo or confuse buyers.

Logo design tip No. 4: Be original

Your logo should also be original and eye catching, Miller adds. It’s fine if you like what one of your competitors has done with their design—you can even let some of their design choices influence your design—but avoid making it a knock-off. That only serves to confuse buyers. You want to create a logo that’s uniquely yours.

Remember, logos are about branding and standing out.

Your logo should be successful—and legible—at all sizes. Also, consider how it will look both digitally and in print

Logo design tip No. 5: Test it

Lastly, Miller tells us it’s important to view your logo in several sizes when you’re creating it. Make sure the text is easy to read and clear, and that the logo, overall, looks good, regardless of size.

“You may need to have it small on a business card and larger for other advertising opportunities,” she explains. “Your logo should be successful—and legible—at all sizes.”

Also, consider how the logo will look both digitally and in print. You’ll use the digital file for your online store, and a print-quality version for business cards, coupons, order slips and promotional items.

Logo design tools to help

Now let’s look at tools to help you create. Below are a few sites you can visit to make a custom design. There are plenty of others, too, so don’t be afraid to do a Google search for “logo design sites.”

LogoYes: With LogoYes, you choose the appropriate industry for your business, pick the black and white image you like best for your logo, enter the text for your emblem—you can have up to two lines of text—then adjust the font, its style, size and color, and do the same with the image. When you’re happy with the logo, you can buy it for $69. For $30 more you can save and buy your logo. This could come in handy if you want to make changes to it later, or create business cards. The site also lets you trademark your logo.

Logo Ease: Logo Ease, as the name implies, is very easy to use. You simply sign up for an account, click “start your logo” and choose the appropriate category for your image. Logo Ease then gives you black and white images to choose from. The designs may seem simple at first, but you can spruce them up with color.

With this site, you can have up to five lines of text, edit the font style and color, and adjust the image’s color, too. If you have questions as you’re experimenting, you’ll find a video right on the page where you’re designing your logo that will show you how to customize your graphic, text and layout. When you’re done with the logo, you can download it for free. This service is also easy to use and provides professional designs that require little editing. FreeLogoService lets you design your logo for free, but it will cost you to download the file.

You choose the type of design you’d like to create, add up to two lines of copy and let the site create pages of logos for you. These designs will feature color and different font styles. Once you find one you like, you can edit it, if you choose, then download it for $39.95.

The designs on FreeLogoService are very polished. When we experimented with it, we found that we only needed to make minor edits.

And here’s a nice plus: If you’re not sure you’re ready to buy a logo from this service, you can save your image for five days to give yourself a little time to decide.

Feel like you want to start creating? We hope so. You know your business best, and you can design a great logo to catch buyers’ eyes and show them you’re a reputable seller—and a creative one, at that.

About the author

Olga Munoz
Olga Munoz is editor of In addition to writing news and feature articles about e-commerce, selling trends, online marketing and other topics of interest to online sellers, Olga manages the site's social media efforts. A journalism graduate of Chico State, Olga says her favorite part of being a journalist is learning interesting facts that help put stories into perspective, attending industry events and meeting interesting people "that leave you smiling, even in tough situations." Opinions expressed here may not be shared by The Online Seller and/or its principals.

  • Johnjj

    Your article is not guiding any readers correctly. A good logo design does not cost $30 to $70 if you want to look professional.  Advise on what is basics to a good design but offer your readers directions to logo farms with horrible customization and design. If a business wants a real logo design talk to a professional designer and don’t expect much from mickey mouse logo operations like provided in the article. Did coca-cola pay $70 for their logo? 

    • Tulley

      The Nike “swoosh'” logo was a design created in 1971 by Carolyn Davidson.
      She billed her client $35.

  • Trusophi

    THANK YOU!!1

  • Stylishwhimsy

    How to create a logo design..leads one to expect that you are going to tell us how to actually create a logo design.

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