Pushing forward with its vision of shopping “anytime, anywhere and any way,” PayPal has begun piloting an on-the-go payment service in Singapore’s subways.
The Shop and Pay On the Go program, which is live in 15 subway stations, lets consumers use mobile devices to scan advertisements and make purchases on the spot.
“Singaporean commuters can quickly and easily choose an exclusive deal by scanning a QR code on a billboard or poster using their smartphone, then pay with PayPal in as little as two clicks,” says Elias Ghanem, managing director of PayPal Southeast Asia and India.
According to a Nielsen report from November 2011, Singapore is a mobile-oriented society with 70 percent of consumers owning a smartphone. PayPal further notes that its recent Online and Mobile Safety Insights study found that nearly seven of 10 Singaporeans were likely to make a transaction on their mobile phones.
PayPal posted this video demo of the QR app on the PayPal blog.
