Hot Topics:

The Best and Worst of Online Stores

Holiday survey rates customer satisfaction of top retail sites.

Just because consumers are doing more of their buying online these days doesn’t mean the role of customer service has lost its value.

A recent survey rated customer satisfaction of the top 40 e-retailers in the U.S., proving that online service can sometimes be regarded as better than the brick-and-mortar experience.

ForeSee’s Holiday E-retail Satisfaction Index mined 8,500 customer responses between Thanksgiving and Christmas, and 24/7 Wall St. used the data to compile a list of the best and worst online stores this holiday season. 24/7 Wall St. determined that there’s not always a clear connection between customer service ratings and brand perception.

While the widely regarded brands often received high ratings, a few “troubled retailers” also received strong ratings for their online performance.

Of the top 10 best online stores, made it to the No. 1 spot and is expected to only increase in customer satisfaction levels. followed at No. 2 and at No. 3—although both companies hit some troubled spots recently in their stores.

The worst online stores included and, with ranking as the No. 1 worst for customer service.

About the author

Sarah Brown
Sarah Brown is a freelance writer who writes about e-commerce and small businesses. She recently graduated from Chico State with a journalism degree and is also a budding online entrepreneur, having launched two Web businesses and her own line of handmade products. Opinions expressed here may not be shared by The Online Seller and/or its principals.

Newsletter Signup