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To Stand Out on eBay, Change Your Shoes

Think like a buyer and you'll sell more.
Stand Out on eBay

One of the most asked questions from eBay sellers is, “How can I stand out and get my items noticed?” Considering there are more than 2 million products available worldwide on eBay at any one time, that’s a challenge.

The first step to overcoming this challenge is to put yourself in your buyers’ shoes. Well, not literally, unless you really want to. But the best way to sell successfully and make money on eBay is to first understand the people you want to buy your products. Are they younger, older? What are their interests? Are they men or women? Why would they want your item? Why would they purchase it from you?

Make the most of your buyer’s ‘touch points’

Once you’re thinking like your buyers, look at where you “touch” potential buyers. Nothing illegal here—I’m referring to a virtual connection. Let me explain.

Where does a potential buyer have the opportunity to see your item? Well, in search results, viewing your listing page and reading your listing description. At each of these so-called touch points they have to decide quickly if they want to take one more step forward and learn more or actually make the purchase—or if it’s back-button time and off to the next listing of the same item.

Prepare yourself to stand out

Keep those shoes on. Before you list on eBay, do your research. See how similar items are being sold, or not sold. Learn from successes and failures. You can use eBay’s Completed Listings or Terapeak research, a third-party application.

Touch point 1: Search—Where do you stand?

You’ve done your research. Now a buyer will type in a few words to find the product they want. Many results will appear. You need to be in those results. How? And how do you stand out once you appear?

For every bit of information you include, ask yourself, ‘who cares?’ If it’s not important, chop it

There are a lot of factors that determine where your listing will appear in search, which include: title, categories, Item Specifics, price, format, photograph (make it stand out as a thumbnail) and the always mystical Best Match. Learn best practices for each of these and use them to help you make money on eBay.

Touch point 2: Listing page—What is the buyer thinking?

Do the shoes still feel comfortable? Hope so, because you’re not done wearing them. Start at the top of your listing. What is your potential buyer thinking?

Likely, they’re going to check your feedback. They wonder if you are a credible seller. Do the pictures do a great job of making them feel like they’re holding your item in their hands? Are your shipping charges reasonable (or free)? Do they like your return policy?

Touch point 3: Description—Pique the buyer’s interest

If they’re reading your description, don’t let them pass you by now. Close the sale. Most eBay sellers type in too little or too much text with minimal formatting. “Nobody reads it” is the common belief. But many do.

Tell them what they need to hear, and only what they need. People scan online these days; they don’t really read as much. For every bit of information you include, ask yourself, “who cares?” If it’s not important, chop it. Tell a story with your pictures.

By thinking like your buyers, you’ll increase your chances of succeeding at making money on eBay. And maybe you’ll pick up some cool new shoes!

This article has been modified from the original, and is reprinted here with permission from the author and publisher of Stand Out on eBay! — Editor

About the author

Danna Crawford
Danna Crawford, CEO of PowerSellingMom, Inc., has been a successful eBay seller since 1997. In 2008, she received eBay's Community Hall of Fame Award, as well as the Golden Ribbon Community Seller Award from eBay Giving Works. As an eBay certified education specialist, Crawford teaches at the community college and university levels, and frequently speaks on topics such as how to make money blogging, writing e-books and more. Crawford can be heard every Friday night on her Internet radio show, PowerSellingMomRadio, and in weekly webinars at Opinions expressed here may not be shared by The Online Seller and/or its principals.

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