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October 3, 2012 · 1 Comment

Etsy Makes Changes to Search Ads

'More powerful' ads meant to give sellers a jolly holiday season.

Etsy is making changes to its Search Ads—which sellers can buy to have their items display at the tops of search results—in hopes of a good selling season for its merchants. Jaclyn Fu, a member of Etsy’s marketing team, says changes will take effect in the coming weeks and should make ads more powerful and easier to manage. Read More

October 1, 2012 · No comments

Etsy Google Product Listing Ads to Include More Sellers

Marketplace extends participation to English-language listings that ship to U.S.

Etsy will allow some of its international sellers to be in the Google Product Listing Ads the company will buy on behalf of its merchants, the site announced Thursday. Earlier last week, Etsy reported it will invest $250,000 in Google Product Listing Ads, paid ads that display in Google Shopping. Read More

September 28, 2012 · No comments

Etsy Adds Seller Protection

Marketplace will cover up to $1,000 in event of dispute.

Etsy has its sellers’ backs. That’s according to Julian Wong, a member of the company’s Marketplace Integrity and Trust & Safety team, who announced Esty’s new Seller Protection Program on Wednesday. The optional program guarantees that sellers’ accounts won’t be affected if a buyer reports a problem with a sale. Read More

September 26, 2012 · No comments

Etsy to Invest in Google Shopping Traffic

Marketplace will buy Google Product Listing Ads on behalf of its sellers.

With Google Product Search moving next week to a paid model known as Google Shopping, Etsy is investing heavily to make sure its sellers won’t lose traffic with the change. Previously, Google Product Search was a free service and drove a lot of traffic for online sellers. Read More

September 25, 2012 · No comments

Etsy Sales Reach Record High

August proves to be the site's hottest sales month ever.

While changes to Etsy’s search function left some sellers feeling out in the cold, Etsy’s sales total for August was the hottest on record for the trendy marketplace. Etsy reports that August gross merchandise volume was $76.2 million, after refunds and cancellations. Read More

September 21, 2012 · No comments

Changes Ahead for Etsy Marketplace

Site will remove 3-day hold on funds, add processing times and wholesale marketplace.

Etsy sellers who use direct checkout and have been selling on the site for at least three months will get their money sooner. That was just one of the announcements Etsy made this week concerning changes coming to the marketplace. It also reports that, in about a week, sellers will be able to add processing times, or ship-by dates, to their listings, and that down the road they’ll have access to a new wholesale marketplace called Esty Wholesale. Read More

September 18, 2012 · No comments

Etsy Adds International Shipping Labels

New feature requires sellers to offer direct checkout.

U.S. Etsy sellers who ship internationally will soon be able to print shipping labels for their international shipments without leaving the site. That’s because Etsy recently launched U.S. Postal Service international shipping labels, writes Nicholas Cook, Etsy’s engineering lead for shipping labels. Read More

August 31, 2012 · No comments

Etsy to Introduce Gift Cards

New feature is the first to be incorporated into direct checkout.

Etsy announced it will offer gift cards—a popular holiday present—starting in October as the first feature built into its direct checkout. Shoppers will be able to redeem gift cards only when they pay for items through direct checkout. Direct checkout launched in February and allows buyers to pay for products without leaving the site, writes Natalie Schwartz, an Etsy product manager, in a blog post. Read More

August 29, 2012 · 2 Comments

Etsy Marketplace is Strong, CEO Says

2012 sales to date set to surpass last year's total.

Merchants are selling on Etsy—and the site is outdoing itself. That’s what the company’s CEO Chad Dickerson reports on the Etsy News Blog. He says Etsy sales, year to date, surpassed $500 million last week—just $25 million shy of its total sales last year. Read More

August 24, 2012 · No comments

Etsy July Sales Hot, Hot, Hot

GMV increases 75 percent compared to a year ago.

Summer is typically a time of slower sales, as shoppers take a holiday from buying to enjoy the great outdoors. Apparently, visitors to Etsy didn’t get the memo. The marketplace for trendy handmade and vintage goods reports that $69.5 million worth of goods were sold on the site in July. Read More

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