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January 8, 2013 · 1 Comment

Etsy Extends Google Product Listing Ads Trial

Experiment to continue through first half of the year.

Etsy will continue purchasing Google Product Listing Ads on behalf of merchants selling on Etsy, at least through the first half of the year, the company announced today. Etsy is extending a three-month trial begun in October, in which the marketplace spent more than $250,000 to promote sellers through paid ads on Google Shopping. Read More

November 29, 2012 · No comments

Etsy iPad App Targets Mobile Holiday Shoppers

Design focuses on buying experience, but limits functionality for sellers.

Just in time for the holiday shopping season, Etsy has released an iPad app it says will make it easier for mobile shoppers to browse and buy on the site. Etsy for iPad, a revision of Etsy’s earlier iPhone app, is optimized for both iPhone and iPad devices. Read More

November 26, 2012 · 1 Comment

Bread Baking and Selling Online: A Recipe for Success

Seller finds the right combo with specialty breads and butters.

People like bread—and foodies really seem to love Marissa Gadsden’s specialty loaves and butters. If you need proof, just check out Gadsden’s Facebook page for her business, Eden’s Touch Bread Company, where you’ll see comments like, “I had the most wonderful box in my mail today! Read More

November 14, 2012 · No comments

Selling on Etsy? Holidays Should Be Merry

CEO says Etsy marketplace will break sales records.

Etsy is sitting in a good spot as it heads into the holiday season and will generate record sales. That’s the message Chad Dickerson, Etsy’s CEO, shares with merchants selling on Etsy. He reports that at the end of October, Etsy had grown to more than 20 million members. Read More

October 30, 2012 · No comments

Etsy Lets Sellers See Shipping Label Cost

New form meant to make buying postage more transparent.

Etsy is making the way people buy Etsy shipping labels more transparent. Nicholas Cook, the engineering lead for Etsy’s shipping labels, says the new way of buying postage will allow sellers to see the cost of their shipping labels where they enter their shipping options. Read More

October 23, 2012 · No comments

Etsy iPhone App Lets Sellers List on the Go

App is also available in 4 new languages, in time for mobile holiday shoppers.

Merchants selling on Etsy can now list items on the go with the latest update to the Etsy iPhone app. The update, released today, allows sellers to take photos, add tags, choose shipping profiles and list items to the marketplace right from their phones. Read More

October 23, 2012 · No comments

Selling on Etsy Proves Gainful in September

Marketplace says number of items sold up 72.6%, year over year.

Merchants selling on Etsy sold more items on the marketplace this September than they did a year ago, and they made significantly more. Sellers sold 72.6 percent more items this year compared to September 2011. Overall, merchants selling on Etsy made $76.8 million during the month—a slight increase compared to August’s total of $76.2 million—but a 69-percent increase compared to the same time last year, says Sinohe Terrero, who works for the site’s business operations department. Read More

October 15, 2012 · No comments

Etsy Browse Pages Add Pinterest Feel

Themes replace categories for 'at a glance' shopping experience.

Etsy visitors may notice the marketplace looks a little different these days. That’s because Etsy changed the way shoppers browse the site, making the experience theme based—not category based, like it had been—in hopes of providing a better shopping experience. Heather Burkman, a member of Etsy’s marketing and merch team, announced the new Etsy “Browse pages” last week, noting that shoppers “rarely use” categories when they buy on the site. Read More

October 8, 2012 · No comments

Etsy Teams with TaskRabbit for Virtual Assistants

Partnership allows merchants who sell on Etsy to hire help.

Busy merchants who sell on Etsy might at times wish they could add more hours to their days to complete their business tasks. They may not be able to, but they can pass along some of their work to others through a new seller portal made just for them. Read More

October 3, 2012 · 1 Comment

Etsy Makes Changes to Search Ads

'More powerful' ads meant to give sellers a jolly holiday season.

Etsy is making changes to its Search Ads—which sellers can buy to have their items display at the tops of search results—in hopes of a good selling season for its merchants. Jaclyn Fu, a member of Etsy’s marketing team, says changes will take effect in the coming weeks and should make ads more powerful and easier to manage. Read More



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