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May 23, 2012
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Marketplace Focus: Beyond eBay, Part 2
eBay alternatives for artisans and social sellers.
In Beyond eBay, Part 1, we discussed four eBay-alternative sites for auction sellers looking for greener pastures. Those included auction marketplaces and a couple of emerging sites for real-time auctions.
Now we’ll take a look at a couple of marketplaces that cater to artisans and vintage sellers, as well as social marketplace Yardsellr, in case you want to see what lies beyond eBay. Read More
May 16, 2012
25 Comments
Marketplace Focus: Beyond eBay, Part 1
eBay alternatives for auction enthusiasts.
With new stringent policies taking effect on eBay, hundreds of eBay sellers told The Online Seller they were looking for alternative venues on which to sell their items. Some readers said they would try their luck on Yardsellr, a social marketplace; others mentioned Etsy, an online marketplace for homemade goods. Read More
May 14, 2012
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How to Write an Effective ‘About’ Page
Build trust by telling visitors what to expect when they buy from you.
When you’re running a small online business, you may think your product pages are the most important pages on the site. While listing an effective product page is certainly a priority, it’s also significant to pay special attention to your “About Us” page. Read More
May 8, 2012
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Innovative Facebook Marketing Techniques
How some businesses are creatively promoting their brands on social media.
If you do a Google search for “innovative uses for social media,” you end up with more than 4 million results. Lucky for you, we’ve been combing through those results to find the best social marketing techniques online sellers are using to get the word out about their online businesses. Read More
April 30, 2012
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10 Ways to Fund Your Online Business
Capital to help your online business grow can come from a variety of sources.
One of the most challenging aspects of starting and managing a small online business is finding the funds that will help you realize your dream. This is particularly difficult as your business begins to grow and mature.
Fortunately, there are a variety of avenues by which business owners might acquire capital for startup or expansion. Read More
April 24, 2012
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Payment Processors: Comparing Third Parties
Part 3 of a series about electronic payment providers and what merchants should look for
In Payment Processors: Unraveling the Mystery, we covered some basic payment processing terminology and discussed the top factors merchants should consider when shopping for a payment provider. Payment Processors: Gateways and Beyond discussed a few popular merchant gateways and a few emerging mobile payment apps. Read More
April 16, 2012
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Payment Processors: Gateways and Beyond
Part 2 of a series about electronic payment providers and what merchants should look for
Today’s online retailers might have an edge on traditional brick-and-mortar stores because they don’t necessarily need as much experience or know-how to become successful. However, those with the most understanding about the behind-the-scenes of business are better equipped to make the right decision. Read More
April 10, 2012
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Payment Processors: Unraveling the Mystery
Part 1 of a series about electronic payment providers and what merchants should look for
If you do business online, the term “payment service provider” is most likely familiar to you, but knowing which payment provider to use can be a bit tricky.
Merchants who search for potential payment processors can find a large number of choices to sort through, and the task can seem daunting. Read More
April 3, 2012
3 Comments
Updating Your Facebook Page
What to keep in mind as Facebook Timeline design takes over
If you look at your Facebook page today, odds are it will look different than it did last week. That’s because Facebook has moved all business pages to the Timeline design that many people already use on their personal Facebook pages. Read More
March 27, 2012
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Good Causes Can Be Good for Business
Cause marketing allows merchants to connect with customers.
Sometimes good business is not just about turning a profit but giving a little bit of it away, too. Those who sponsor community causes often discover a harmonious link between give and take. It may go to show that if you promote it, they will come. Read More






















Alan Pentland: Hi, I found an online auction site that is not part of your review. ...
Kristy Mugrage Lane: so I joined tophatter and had 3 sales. another seller flagged one of m...
Jim Allen: No eBay execs they are the problem today we need someone who cares abo...
Art: Like Eric Fox says above, the tax applies only if seller does $1 milli...
1020Vogue: Great article, but I have one follow-up. After defining you target nic...