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May 23, 2012 · 12 Comments

Marketplace Focus: Beyond eBay, Part 2

eBay alternatives for artisans and social sellers.

In Beyond eBay, Part 1, we discussed four eBay-alternative sites for auction sellers looking for greener pastures. Those included auction marketplaces and a couple of emerging sites for real-time auctions. Now we’ll take a look at a couple of marketplaces that cater to artisans and vintage sellers, as well as social marketplace Yardsellr, in case you want to see what lies beyond eBay. Read More

May 16, 2012 · 25 Comments

Marketplace Focus: Beyond eBay, Part 1

eBay alternatives for auction enthusiasts.

With new stringent policies taking effect on eBay, hundreds of eBay sellers told The Online Seller they were looking for alternative venues on which to sell their items. Some readers said they would try their luck on Yardsellr, a social marketplace; others mentioned Etsy, an online marketplace for homemade goods. Read More

May 14, 2012 · No comments

How to Write an Effective ‘About’ Page

Build trust by telling visitors what to expect when they buy from you.

When you’re running a small online business, you may think your product pages are the most important pages on the site. While listing an effective product page is certainly a priority, it’s also significant to pay special attention to your “About Us” page. Read More

Innovative Facebook Marketing Techniques
May 8, 2012 · 1 Comment

Innovative Facebook Marketing Techniques

How some businesses are creatively promoting their brands on social media.

If you do a Google search for “innovative uses for social media,” you end up with more than 4 million results. Lucky for you, we’ve been combing through those results to find the best social marketing techniques online sellers are using to get the word out about their online businesses. Read More

April 30, 2012 · No comments

10 Ways to Fund Your Online Business

Capital to help your online business grow can come from a variety of sources.

One of the most challenging aspects of starting and managing a small online business is finding the funds that will help you realize your dream. This is particularly difficult as your business begins to grow and mature. Fortunately, there are a variety of avenues by which business owners might acquire capital for startup or expansion. Read More

April 24, 2012 · No comments

Payment Processors: Comparing Third Parties

Part 3 of a series about electronic payment providers and what merchants should look for

In Payment Processors: Unraveling the Mystery, we covered some basic payment processing terminology and discussed the top factors merchants should consider when shopping for a payment provider. Payment Processors: Gateways and Beyond discussed a few popular merchant gateways and a few emerging mobile payment apps. Read More

April 16, 2012 · 4 Comments

Payment Processors: Gateways and Beyond

Part 2 of a series about electronic payment providers and what merchants should look for

Today’s online retailers might have an edge on traditional brick-and-mortar stores because they don’t necessarily need as much experience or know-how to become successful. However, those with the most understanding about the behind-the-scenes of business are better equipped to make the right decision. Read More

April 10, 2012 · No comments

Payment Processors: Unraveling the Mystery

Part 1 of a series about electronic payment providers and what merchants should look for

If you do business online, the term “payment service provider” is most likely familiar to you, but knowing which payment provider to use can be a bit tricky. Merchants who search for potential payment processors can find a large number of choices to sort through, and the task can seem daunting. Read More

April 3, 2012 · 3 Comments

Updating Your Facebook Page

What to keep in mind as Facebook Timeline design takes over

If you look at your Facebook page today, odds are it will look different than it did last week. That’s because Facebook has moved all business pages to the Timeline design that many people already use on their personal Facebook pages. Read More

March 27, 2012 · No comments

Good Causes Can Be Good for Business

Cause marketing allows merchants to connect with customers.

Sometimes good business is not just about turning a profit but giving a little bit of it away, too. Those who sponsor community causes often discover a harmonious link between give and take. It may go to show that if you promote it, they will come. Read More

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