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July 30, 2012 · 1 Comment

Should You Promote Your Facebook Posts?

What Facebook's promoted posts feature means for online sellers

Facebook can be a great marketing tool for online sellers. It can increase your interaction with buyers, put you in front of a new audience and give you another avenue to tell customers about your business. But with so much activity on news feeds, Facebook posts can get lost in the noise, as your Facebook Insights, or stats, might have already shown you. Read More

July 24, 2012 · No comments

5 Ways to Increase Your Online Profit

Resources to help you take your online sales to a new level

As an online seller, you relish the freedom to set your own working hours, make your own business decisions and be more in control of your destiny. But growing pressure to reduce your prices or provide free shipping are crimping your online profit potential and making that destiny thing harder to keep a hold of. Read More

July 12, 2012 · 2 Comments

20 Ways to Cut Business Expenses

Take some pressure off the bottom line with these money-saving tips.

Postage rate hikes. Selling fee increases. Rising gas prices that affect the cost of… well, everything. It seems that the costs of running an online business are continually going up—free shipping, anyone?—while selling prices are getting pressured downward. Between these two opposing forces, online sellers may find their profits being squeezed. Read More

July 6, 2012 · 3 Comments

Prepare for the Holiday Selling Season Now

Get your inventory in order early, to ensure you're ready for online shoppers.

The summer has just started. That means you have plenty of time before the busy holiday online selling season arrives, right? Wrong. Fall will be here before you know it, and you’ll need to have your product listings ready to go, as Black Friday and Cyber Monday near. Read More

June 26, 2012 · 3 Comments

Product Descriptions That Work in 3, 2, 1…

Use these tips for writing a 'script' that sells.

Before the Internet made online shopping possible, we pretty much always purchased everything in person. We used our hands to pick up an item and our eyes to inspect its quality. Maybe we set the item down and picked up a competing product to run another inspection-test for comparison. Read More

June 20, 2012 · 5 Comments

5 Ways to Perk Up the Summer Lulls

Use these ideas to keep your online business strong during seasonal slowdowns.

Summer means warmer weather, barbecues and maybe some time enjoying a nice day at the ocean or the lake. But with people wanting to spend more of their time outside, online sellers may see their sales go a little dry. “A lot of people go on vacation, so people don’t buy as much,” notes Rebecca Miller, an eBay seller of more than 12 years. Read More

June 18, 2012 · 12 Comments

What Does It Take To Be Top Rated?

A look at eBay's ever-evolving Top-rated Seller requirements

In today’s technological world, entrepreneurs are looking for ways to get ahead and remain competitive. If you want to be successful as a seller on eBay, it’s necessary to stay on top of the marketplace’s ever-changing policies, and to keep a good grip on the Top-rated Seller badge. Read More

June 13, 2012 · 3 Comments

Help Your Online Business Grow by Hiring Help

Here's what to consider when it's time to become an employer.

It’s no surprise to anyone reading this article that online sellers are busy. You know what it’s like to research an item, while at the same time reminding yourself about the orders you need to pack and ship, and the new packing peanuts you need to pick up. Read More

June 11, 2012 · 1 Comment

Dealing with Customer Complaints

Here's how to keep your cool, and make the best of a difficult situation.

As on online seller, keeping customers happy should be a top priority. But there’s always going to be the occasional problem or the customer who simply likes to complain. Most customer concerns arise from issues dealing with cost, available options, speed, quality or a product that arrives broken. Read More

June 5, 2012 · No comments

3 Ways to Define Your Target Market

How to determine who the people are behind your sales

Sometimes we’re so busy putting together our products and maintaining our stores that we forget the most important part of our business: the customer. When you take the time to learn about the people behind the sales, you can better understand how you were able to make those sales in the first place. Read More



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