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October 2, 2012 · 28 Comments

The Great Free Shipping Debate Continues

Merchants share common concerns about free shipping.

When the holiday shopping season arrives, thousands of online sellers and retailers will offer free shipping to entice buyers to shop from them and not someone else. It’s not surprising. In a recent article, Luke Knowles gave us plenty of good reasons why sellers should offer free shipping. Read More

September 24, 2012 · 9 Comments

Understanding eBay Fees

Navigating the path to financially smart listing

New eBay sellers can easily fall prey to high eBay fees because 10 cents here and 15 cents there just doesn’t seem like much to the novice when listing items to such a massive audience. Those who have been around a little longer know the importance of understanding eBay fees and working within the system to get the most out of their listings. Read More

September 10, 2012 · No comments

Sell Online? Content Curation is Your Friend

Its growing role in e-commerce makes this social marketing tool a key one for online sellers.

Content curation is all the rage. Just ask yourself how many times a week you check your Pinterest account to find inspiration for anything from dinner recipes, to clothes, to home décor. Online sellers should take note. Why? Because a survey by Bizrate Insights from earlier this year finds that 32 percent of people who curate content on Pinterest have bought something they saw on the site. Read More

September 4, 2012 · No comments

Should You Hire an SEO Consultant?

What to know, what to expect and what you can do yourself

Having a successful online business requires quality products, customer demand, good customer service, plus one other not-so-minor detail: the ability for shoppers to find the items you sell. The Internet is filled with millions of products, and you may have found that your items or Web store are not among the top search results on your favorite search engine. Read More

September 4, 2012 · 3 Comments

Free Marketing Techniques for Online Sellers

Four simple, no-cost ways to get exposure for your online business.

Looking to create a “buzz” about your online business but worried about the cost of running an advertising campaign? There are a number of effective ways to promote your business that won’t break the bank. We’ve summarized a few simple marketing techniques that anyone can use to increase exposure. Read More

August 28, 2012 · 4 Comments

5 Reasons to Venture Beyond eBay

Freedom, predictable costs of an online store make this route appealing to sellers.

When you sell on your own online store, you’re in charge. You can set up store policies that suit you, you can customize your store to look the way you want it to—and you can make changes when you want, at your pace. Read More

August 21, 2012 · 46 Comments

5 Reasons to Sell on eBay

Though alternatives abound, the eBay marketplace still has plenty to offer online sellers.

Over the years of writing for The Online Seller, we’ve heard a number of reasons why people prefer to sell on eBay and why others prefer another marketplace, or their own websites. The arguments on each side are valid. It’s true that you have to try different venues to really know what suits you best. Read More

August 21, 2012 · 1 Comment

Business Resources for Online Sellers

Where to find information, tools and advice for e-commerce success

Whether you’re new to e-commerce, or looking to take your online selling to the next level, you’ll likely have a lot of questions about a lot of different things. Here, we’ve put together a list of business resources to help you find information, tools and people to get you the answers you need, and help you steer your online venture in the right direction. Read More

August 14, 2012 · No comments

Copyright 102 for Online Sellers

A look at how marketplaces handle copyright and infringement claims

Editor’s note: The information provided here is for educational purposes, and though The Online Seller did its best to make it as accurate as possible, this should not be taken as legal advice. Sellers should consult an attorney if they have questions about copyright laws. Read More

August 7, 2012 · 4 Comments

Copyright 101 for Online Sellers

What you need to know to protect yourself and your listings

Editor’s note: The information provided here is for educational purposes and, though The Online Seller did its best to make it as accurate as possible, this article should not be taken as legal advice. Sellers should consult an attorney if they have questions about copyright laws. Read More



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