March 27, 2013 4 Comments
A truck freight carrier may be your best option to send products in to Amazon.
Q: I have hundreds of products I want to send in to Amazon for fulfillment. How can I do this without going broke? A: You just scored the mother lode of merchandise, and it’s the hottest-selling item on Amazon. Good for you, Amazon seller! Read More
February 27, 2013 No comments
What you need to know as you prep your tax returns.
Q: Any tips on how to make online business tax reporting easier? What forms do online sellers need to file, what should we have handy and what write-offs can we use? A: Let’s start with the basics. While you certainly should check with a certified tax professional in your state about your specific tax situation, most online sellers are considered sole proprietors, or LLCs if they have registered as an LLC. Read More
November 30, 2012 No comments
Know what deadline to set so your items arrive in time for Christmas.
Q: What is the ideal cutoff date to make sure the items I sell during the holiday season can be delivered in time for Christmas? A: As an eBay seller for 13 years, I have learned that the holiday selling season is shorter and a little trickier for online merchants than it is for a typical brick-and-mortar retailer. Read More
October 30, 2012 3 Comments
Approaches to 'set' a minimum without turning off buyers
Q: Do you have any advice for using eBay reserve price on auction listings? I sell high-end watches, and I want to preserve my investment, but I’m worried about scaring away bidders by setting a reserve. A: Setting an eBay reserve price is one way to ensure you don’t take a loss on a listing, but reserve pricing can be tricky business. Read More
September 25, 2012 8 Comments
A veteran eBay seller gives tips for discovering your secret formula.
Q: I’d like some suggestions on how to handle shipping charges now that eBay charges fees on shipping. I sell all kinds of things and shipping can vary by location. I charge as high as I think it will be, and refund the buyer if I’ve overcharged. Read More
August 14, 2012 No comments
Minimize unwanted effects that patterns can cause to get sharper product images.
Q: I sell clothing and have learned that in order to get true dark colors to use minimal light then use the “I’m feeling lucky” feature in Picasa 3 to refine the color to a natural dark color. What I cannot figure out is how to get corduroys and other moving patterns (stripes, checks, etc.) to photograph without getting waving. Read More
July 24, 2012 1 Comment
Tools and techniques to get the buyer traffic you need to succeed.
Q: I started an online store last September, and I have not had one sale. Do you know where I should start to increase Web traffic and get more business? A: You’ve come across one of the primary challenges for any online seller: It can be very difficult to drive traffic to your website, considering the number of online stores that are on the Internet today. Read More
June 25, 2012 1 Comment
Ideas for pricing and marketing a vintage emergency phone.
Q: I recently got this really cool emergency phone. It was meant to be installed in a wall of office buildings. It is all metal and it still has the phone in it. On the TV show “American Pickers,” I see them get this old “industrial” stuff all the time. Read More
June 5, 2012 1 Comment
When optimizing your website, remember the blind men and the elephant.
Q: What are the most common SEO mistakes online sellers make when trying to optimize their websites? A: The answer to this reminds me of a parable. In the story of the blind men and the elephant, six blind men each feel a part of the elephant and describe the elephant based on what they have felt. Read More
April 24, 2012 1 Comment
5 tips for building a quality community on your Facebook page
Q: What are the most effective ways to get more fans to join your Facebook page without sacrificing fan quality? A: Fan growth is effective when it is done in an organic way that leads to a steady pace of new fans. Read More