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February 8, 2013 · No comments

Build Your Own Online Store, Part 6

Tips to market your new store and make sales

Congratulations! You’ve taken the first steps to gaining more independence from eBay by creating your own online store, and now you’re ready to tell the world where shoppers can find you. This is perhaps the hardest part of the journey because you may be accustomed to the best thing about eBay: the easy access to lots of buyers. Read More

November 26, 2012 · 1 Comment

Content Marketing for Online Sellers

Use free Web resources to publish content and attract your target market.

You’ve listed your items online and told all your friends about your shop. You’ve set up a Facebook page for your business, and post regular tweets about your sales. Perhaps you’ve even gone so far as to purchase banner ads, but your revenue is still not where you want it. Read More

July 30, 2012 · 1 Comment

Should You Promote Your Facebook Posts?

What Facebook's promoted posts feature means for online sellers

Facebook can be a great marketing tool for online sellers. It can increase your interaction with buyers, put you in front of a new audience and give you another avenue to tell customers about your business. But with so much activity on news feeds, Facebook posts can get lost in the noise, as your Facebook Insights, or stats, might have already shown you. Read More

June 25, 2012 · 3 Comments

Shopping + Pinterest = shopinterest

New invitation-only site allows sellers to build Pinterest stores.

Sellers have been hearing about the marketing power Pinterest offers, but now they can use that power to makes sales with a new site that allows them to create Pinterest stores. The site, called shopinterest, allows merchants to turn their Pinterest boards into stores in minutes, according to its sign-up page. Read More

June 21, 2012 · No comments

TheFind Gives Shoppers a Glimpse of What’s Hot

Facebook app helps users discover trending products.

Product search engine TheFind has introduced a Facebook app that gives buyers and sellers a snapshot of what fashion items are popular at the moment. Glimpse, described as a socially curated shopping experience, draws from product feeds merchants submit to TheFind.com to display the most popular fashions and the number of likes each one has received. Read More

June 5, 2012 · 1 Comment

Social Media Marketing in 30 Minutes a Day

An interview with marketing professional and author Susan Gunelius.

We asked a recent college grad: “If you had to suggest some brief but effective social marketing strategies for e-merchants, what would you recommend?” His response: “I’m not really that into social media anymore.” Were we surprised? Yes and no. Yes, because you would think a 20-something would still be into social media—at least Facebook. Read More

May 22, 2012 · No comments

Soap Reminds of Times Past

Online business inspired by age-old tradition grows by word of mouth.

Cindy O’Neill, owner of YesterYear Soap Company, likes keeping the integrity of nature and things from the past. People who know O’Neill know this is true. After all, she did spend six years clearing, restoring and preserving 60 acres she and her husband, Dave, purchased in 2001. Read More

Innovative Facebook Marketing Techniques
May 8, 2012 · 1 Comment

Innovative Facebook Marketing Techniques

How some businesses are creatively promoting their brands on social media.

If you do a Google search for “innovative uses for social media,” you end up with more than 4 million results. Lucky for you, we’ve been combing through those results to find the best social marketing techniques online sellers are using to get the word out about their online businesses. Read More

May 2, 2012 · 1 Comment

Give Your Online Business Pinterest Power

How you can use Pinterest to increase your e-commerce sales

If a picture is worth a thousand words, a Pinterest picture can be worth thousands of dollars to your online business. No matter what you sell, or where you sell it, you can use Pinterest to increase your sales! Pinterest (pronounced like interest, with a p) has rapidly become one of the best ways to: Reach new customers Raise your brand visibility Benefit from word-of-mouth referrals for your products Get high-quality referral traffic to your website, store or product listing Why Pinterest is a powerful e-commerce marketing tool On the surface, Pinterest is an online “social bulletin board” that allows you to post images that can be shared with others. Read More

May 2, 2012 · No comments

Pinterest Users Don’t Just Window Shop

Survey finds 1 in 4 users makes a purchase through the curation site.

Pinterest may not just be a site for people to share their favorite Internet finds—it may also be a great way to buy and sell, according to a recent survey. Bizrate Insights, a leading e-commerce seller ratings and consumer insights provider, conducted the survey, which finds that 32 percent of people who use Pinterest bought an item they saw on the curation site. Read More



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