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December 11, 2012 · No comments

Local Meetup eBay Groups: How to Start One

Advice from the organizer of one of the best-known eBay groups

Editor’s note: This article is the second of a three-part series that discusses meetup groups for eBay sellers and their benefits. Our first installment in this series about meeting up with eBay groups in person left you with a homework […]

December 10, 2012 · No comments

Use Social Network Marketing to Connect with Buyers

5 conversational ways to get your customers talking to and about you

Long ago, it was considered the “gift of gab”—the ability to meet, greet and gain trust with customers who ventured into your store. These days, with so much communication happening at every moment of every day, is it possible that […]

October 18, 2012 · No comments

Twitter App Timely Decides it’s Time to Retire

Service to schedule tweets will go offline Nov. 16.

Managing your Twitter account and finding the right time to post tweets so your followers will see them can be tough. For two years, Timely, a free scheduling service, helped. But the Twitter app will go offline next month. Ethan […]

September 25, 2012 · No comments

Facebook Offers No Longer a Free Tool

Social site hopes charging for the feature will promote relevant deals.

Facebook Offers, a previously free marketing tool that allowed businesses to give fans access to special promotions, isn’t free anymore. Facebook announced it will begin charging for the feature. Now, businesses must spend at least $5 in advertising if they […]

September 18, 2012 · No comments

E-Commerce: The Social Marketing Effect

How social media sharing influences buyers' choices of what to buy online

(Infographic)

March 2, 2009 · No comments

Get LinkedIn for e-Commerce Success

Make valuable professional contacts using this social networking site.

With more than 35 million people on the site, LinkedIn has become the social networking site for business professionals. It’s a great tool for job hunters, of course, but in our research for a new book project, we’ve found that […]