You’ve worked hard to establish your pricing strategy. You’ve considered your costs and you’ve calculated a profit margin. You’ve studied your competitors and have decided on a price you think will be preferable to customers. Why then, do buyers still seem reluctant to make a purchase from you? Read More

Q: Do you have any advice for using eBay reserve price on auction listings? I sell high-end watches, and I want to preserve my investment, but I’m worried about scaring away bidders by setting a reserve. A: Setting an eBay reserve price is one way to ensure you don’t take a loss on a listing, but reserve pricing can be tricky business. Read More