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February 25, 2013 · No comments

Is Your Pricing Strategy On Point?

See why the lowest price may not be the right price.

You’ve worked hard to establish your pricing strategy. You’ve considered your costs and you’ve calculated a profit margin. You’ve studied your competitors and have decided on a price you think will be preferable to customers. Why then, do buyers still seem reluctant to make a purchase from you? Read More

October 30, 2012 · 3 Comments

Should I Use eBay Reserve Price Auctions?

Approaches to 'set' a minimum without turning off buyers

Q: Do you have any advice for using eBay reserve price on auction listings? I sell high-end watches, and I want to preserve my investment, but I’m worried about scaring away bidders by setting a reserve. A: Setting an eBay reserve price is one way to ensure you don’t take a loss on a listing, but reserve pricing can be tricky business. Read More

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