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August 9, 2010 · No comments

Using Persuasive Pricing

Buyers respond to perceived value, not necessarily the lowest price.

With so many wares to choose from, many online buyers have become, well, a rather choosy bunch. And, when times are tough and budgets are stretched, buyers are more motivated than ever to shop where they think they’ll get the best value for their online dollar. Read More

February 24, 2009 · No comments

Enlisting ‘Loss Leaders’ to Boost Sales

Crazy bargains entice shoppers and produce repeat customers.

If ever you thought the annual Black Friday giveaway deals are a sign of desperation on the part of struggling retailers, think again. Certainly, many resellers utilize the limited-quantity bargains to jumpstart sales at the beginning of the holiday season, but we all know their first goal is to capture buyers’ attention. Read More

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