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June 13, 2012 · No comments

PickPerfect Debuts for Purchasing Decisions

E-commerce-enabled visual bookmarking tool benefits buyers, sellers.

A new website recently launched to help people become more efficient in their purchasing decisions. PickPerfect.com, created by leading e-commerce software developer Auctiva, allows users to quickly build collections of products they find online for easy comparison shopping, and to easily get feedback or recommendations from others. Read More

May 8, 2012 · 1 Comment

Sell More When You Offer Less

A lean, focused product selection can help shoppers decide to buy.

The online marketplace offers a virtual plethora of goods and services! Whatever you might be looking for, you can likely find it at your fingertips, but not all in one place. Yet, many online sellers have fallen into the trap of believing they need to offer more goods to ensure they’ll have something for everyone. Read More

April 10, 2012 · 1 Comment

U.S., China Differ in E-Commerce Tastes

Study reveals consumers' distinct preferences for Web design, product presentation.

A recent study indicates U.S. and Chinese consumers both appreciate good organization and visual appeal in e-commerce Web design, but the similarities stop there. The study, released by Acquity Group, was designed to determine how each country’s e-commerce pages function and how consumers respond to them. Read More

March 7, 2012 · 5 Comments

Product Bundling for Success

Create your own in-demand products without a manufacturer.

Imagine how your business could thrive if you offered product exclusives, if you sold limited-edition products buyers were clamoring for, and stocked products that could win you the coveted Buy Box on Amazon. What if you could achieve this without calling a manufacturer or investing thousands in special products or licensing—using inventory that you already have? Read More

January 31, 2012 · 2 Comments

5 Tips to Refresh Your Product Line

Breathe new life into your online business in 2012—starting now.

The holiday season has wrapped up, and it’s time to refresh your product line from the inside out. You can’t build a thriving business selling outdated products. And there’s no better time than the new year to breathe some new life into your product line mix and plan for success in the year ahead. Read More

December 12, 2011 · No comments

Year-End Product Line Assessment

Positioning your product line for profits and growth in the coming year

Measuring success: It’s the only way to know what’s working or not working in your business. A year-end product line assessment will measure the success of your product line’s performance over the previous year. Once you know where you stand, you’ll be able to: Plan successfully for the coming year Spur creative, “out of the box” thinking and sourcing strategies in the year to come Avoid repeating costly mistakes Identify the areas of opportunity for next year When working with clients and students to do a product line assessment, we look at several key metrics to determine where their product lines come up short or strongly deliver. Read More

November 9, 2011 · No comments

Position Your Inventory for Holiday Sales

Make 5 simple changes to show buyers you have what they're looking for.

The Christmas shopping season has started, but there’s still time to position your inventory to maximize your holiday sales. As more and more consumers go online to do their Christmas shopping, they’re looking for very specific things when they visit your online store. Read More

July 12, 2011 · No comments

When in Doubt, Niche it Out

Take these 10 steps to discover your path to greater e-commerce profits.

In the competitive world of e-commerce, there’s no room for “wishy-washy business.” You need to know who you are, what market you serve and how best to serve it. Unfortunately, many online sellers resist niche marketing, afraid that if they don’t “sell to everybody” they’ll lose sales. Read More

July 8, 2011 · No comments

Cross-Selling Tips and Techniques

Apply these cross merchandising methods to sell more to each customer.

Editor’s note: After we ran “Make More Sales with Less Effort,” readers asked for specific examples of cross-selling techniques. The following is Part 2 of that initial article. *  *  *  *  *Now that you get the idea of cross selling, and how effectively it can increase your sales at the moment your engaged customer has his or her wallet open, this is the perfect time to appropriately suggest additional items that might be of use or interest to the customer. Read More

May 27, 2011 · No comments

Make More Sales with Less Effort

Cross sell related items to get more out of each transaction.

Looking for a quick and easy way to increase your online sales without significantly increasing your sales efforts? Long-time sellers have learned how to propagate the momentum of one sale into multiple sales through the method of cross selling. Simply put, it’s the technique of offering additional items related to what a customer is already buying from you. Read More



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