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June 13, 2012
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PickPerfect Debuts for Purchasing Decisions
E-commerce-enabled visual bookmarking tool benefits buyers, sellers.
A new website recently launched to help people become more efficient in their purchasing decisions. PickPerfect.com, created by leading e-commerce software developer Auctiva, allows users to quickly build collections of products they find online for easy comparison shopping, and to […]
May 8, 2012
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Sell More When You Offer Less
A lean, focused product selection can help shoppers decide to buy.
The online marketplace offers a virtual plethora of goods and services! Whatever you might be looking for, you can likely find it at your fingertips, but not all in one place. Yet, many online sellers have fallen into the trap […]
April 10, 2012
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U.S., China Differ in E-Commerce Tastes
Study reveals consumers' distinct preferences for Web design, product presentation.
A recent study indicates U.S. and Chinese consumers both appreciate good organization and visual appeal in e-commerce Web design, but the similarities stop there. The study, released by Acquity Group, was designed to determine how each country’s e-commerce pages function […]
March 7, 2012
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Product Bundling for Success
Create your own in-demand products without a manufacturer.
Imagine how your business could thrive if you offered product exclusives, if you sold limited-edition products buyers were clamoring for, and stocked products that could win you the coveted Buy Box on Amazon. What if you could achieve this without […]
January 31, 2012
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5 Tips to Refresh Your Product Line
Breathe new life into your online business in 2012—starting now.
The holiday season has wrapped up, and it’s time to refresh your product line from the inside out. You can’t build a thriving business selling outdated products. And there’s no better time than the new year to breathe some new […]
December 12, 2011
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Year-End Product Line Assessment
Positioning your product line for profits and growth in the coming year
Measuring success: It’s the only way to know what’s working or not working in your business. A year-end product line assessment will measure the success of your product line’s performance over the previous year. Once you know where you stand, […]
November 9, 2011
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Position Your Inventory for Holiday Sales
Make 5 simple changes to show buyers you have what they're looking for.
The Christmas shopping season has started, but there’s still time to position your inventory to maximize your holiday sales. As more and more consumers go online to do their Christmas shopping, they’re looking for very specific things when they visit […]
July 12, 2011
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When in Doubt, Niche it Out
Take these 10 steps to discover your path to greater e-commerce profits.
In the competitive world of e-commerce, there’s no room for “wishy-washy business.” You need to know who you are, what market you serve and how best to serve it. Unfortunately, many online sellers resist niche marketing, afraid that if they […]
July 8, 2011
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Cross-Selling Tips and Techniques
Apply these cross merchandising methods to sell more to each customer.
Editor’s note: After we ran “Make More Sales with Less Effort,” readers asked for specific examples of cross-selling techniques. The following is Part 2 of that initial article. * * * * *Now that you get the idea of cross selling, and how effectively […]
May 27, 2011
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Make More Sales with Less Effort
Cross sell related items to get more out of each transaction.
Looking for a quick and easy way to increase your online sales without significantly increasing your sales efforts? Long-time sellers have learned how to propagate the momentum of one sale into multiple sales through the method of cross selling. Simply […]