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April 24, 2013 · 1 Comment

Childhood Idea Grows into Online Plant Store

Seller turns mimosa pudica plant into 'TickleMe Plant.'

In some parts of the world, the mimosa pudica plant is a commonly found plant. Here in the United States, the sensitive plant is a curiosity for kids because its leaves quickly close when touched. Larry Chipkin grew the plant when he was a boy and never forgot the experience. Read More

April 9, 2013 · 1 Comment

Email Subject Lines May Lift Mother’s Day Sales

Firm finds the right subject can draw in more buyers.

Want to grab buyers’ attention as you get ready for Mother’s Day? Send out a promo email and focus on the subject line. Research from Experian Marketing Services notes that personalized subject lines in emails translate into a 54-percent increase in unique open rates and a 66-percent increase in sales. Read More

April 1, 2013 · No comments

Bonanza Helps Sellers Get Listed in Google Shopping

See if this venture is helping merchants.

Last year, Bonanza initiated a bold move to allow its sellers to specify if they wanted the marketplace to buy Google Shopping ads on their behalves. The 6-month-old advertising program has worked well so far, says Mark Dorsey, the self-described “director of happiness” and co-founder of Bonanza. Read More

March 22, 2013 · 1 Comment

Is Selling on Etsy Right for You? Part 3

Marketing and promoting your Etsy store

If you’ve read the other articles in our series about selling on Etsy, you should have a good feel for what sells on the site, who shops on it and how to go about setting up your store. Once you have your Etsy shop ready for business, the next step is getting customers to come through your online door. Read More

February 8, 2013 · No comments

Build Your Own Online Store, Part 6

Tips to market your new store and make sales

Congratulations! You’ve taken the first steps to gaining more independence from eBay by creating your own online store, and now you’re ready to tell the world where shoppers can find you. This is perhaps the hardest part of the journey because you may be accustomed to the best thing about eBay: the easy access to lots of buyers. Read More

February 6, 2013 · No comments

Video: SEO Tips to Drive Traffic to Your Store

Find the right keywords and get your items found.

Learn how to drive traffic to your listings and online store by finding the right keywords and weaving them into your listings’ content. We explain what tool you should use for your research and where to place those all-important keywords. Read More

February 5, 2013 · No comments

Survey Examines Small Business’ 2013 Outlooks

Sellers predict revenue will grow, expect to do more with less.

Almost half of small online businesses expect to have higher revenues this year compared to last and small business owners are more in tune with social marketing than the big guys. Those are two of the findings of a recent survey by Alibaba.com, which polled 600 U.S. Read More

February 5, 2013 · No comments

Love Online Selling? Attend Our Twitter Party!

Stop by during our event and you could win a Visa gift card!

We know you all love online selling as much as we do. In honor of that and Valentine’s Day, we’re throwing our first Twitter Party on Feb. 13 at 5 p.m. PT with our special guest Stephanie Inge, the founder of The Dallas eBaybes & eMales. Read More

February 4, 2013 · 1 Comment

Strategies to Improve Your Online Reputation

Be active to keep the chatter about your business positive.

These days, the Internet is where all the word-of-mouth chatter has migrated. Gone are the days when it was only a bit of water cooler mention that might include your business or product name, along with a positive or negative assessment about it. Read More

February 1, 2013 · No comments

Build Your Own Online Store, Part 5

Pick the best keywords for SEO and get your store found.

Want traffic to the new online store you just built? It’s simple! Just find the keywords your customers use to search for your business and weave them into the content on your Web store. There’s no guarantee about how much traffic this will earn you, but doing this is absolutely worth your time. Read More



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