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December 10, 2012 · No comments

‘Free Shipping Day’ Just Around the Corner

Promotion could help sellers attract holiday buyers.

Online sellers have one more week to sign up, participate and get a little added publicity for Free Shipping Day, a day on which online retailers cover shipping costs to catch buyers’ eyes. This year, Free Shipping Day falls on Monday, Dec. Read More

October 2, 2012 · 28 Comments

The Great Free Shipping Debate Continues

Merchants share common concerns about free shipping.

When the holiday shopping season arrives, thousands of online sellers and retailers will offer free shipping to entice buyers to shop from them and not someone else. It’s not surprising. In a recent article, Luke Knowles gave us plenty of good reasons why sellers should offer free shipping. Read More

September 25, 2012 · 19 Comments

Will You Offer Free Shipping this Holiday Season?

Here are 6 free-shipping benefits that may sway you.

What if there was a single strategy that could send your sales soaring this holiday season? It would keep shoppers coming back to your site and encourage them to spend more at checkout. It would also increase your loyal customer base and have a positive impact on your bottom line. Read More

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