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March 27, 2013 · 4 Comments

Amazon Seller: Don’t Go Broke Sending in Pallets of Stuff

A truck freight carrier may be your best option to send products in to Amazon.

Q: I have hundreds of products I want to send in to Amazon for fulfillment. How can I do this without going broke? A: You just scored the mother lode of merchandise, and it’s the hottest-selling item on Amazon. Good for you, Amazon seller! Read More

February 27, 2013 · No comments

Make Online Business Tax Reporting Easier

What you need to know as you prep your tax returns.

Q: Any tips on how to make online business tax reporting easier? What forms do online sellers need to file, what should we have handy and what write-offs can we use?  A: Let’s start with the basics. While you certainly should check with a certified tax professional in your state about your specific tax situation, most online sellers are considered sole proprietors, or LLCs if they have registered as an LLC. Read More

November 30, 2012 · No comments

When Should I Stop Selling During the Holiday Season?

Know what deadline to set so your items arrive in time for Christmas.

Q: What is the ideal cutoff date to make sure the items I sell during the holiday season can be delivered in time for Christmas? A: As an eBay seller for 13 years, I have learned that the holiday selling season is shorter and a little trickier for online merchants than it is for a typical brick-and-mortar retailer. Read More

October 30, 2012 · 3 Comments

Should I Use eBay Reserve Price Auctions?

Approaches to 'set' a minimum without turning off buyers

Q: Do you have any advice for using eBay reserve price on auction listings? I sell high-end watches, and I want to preserve my investment, but I’m worried about scaring away bidders by setting a reserve. A: Setting an eBay reserve price is one way to ensure you don’t take a loss on a listing, but reserve pricing can be tricky business. Read More

September 25, 2012 · 8 Comments

Managing eBay Shipping Fees

A veteran eBay seller gives tips for discovering your secret formula.

Q: I’d like some suggestions on how to handle shipping charges now that eBay charges fees on shipping. I sell all kinds of things and shipping can vary by location. I charge as high as I think it will be, and refund the buyer if I’ve overcharged. Read More

July 24, 2012 · 1 Comment

How to Drive Traffic to Your Website

Tools and techniques to get the buyer traffic you need to succeed.

Q: I started an online store last September, and I have not had one sale. Do you know where I should start to increase Web traffic and get more business? A: You’ve come across one of the primary challenges for any online seller: It can be very difficult to drive traffic to your website, considering the number of online stores that are on the Internet today. Read More

June 25, 2012 · 1 Comment

Best Way to Sell an Uncommon Item

Ideas for pricing and marketing a vintage emergency phone.

Q: I recently got this really cool emergency phone. It was meant to be installed in a wall of office buildings. It is all metal and it still has the phone in it. On the TV show “American Pickers,” I see them get this old “industrial” stuff all the time. Read More

June 5, 2012 · 1 Comment

SEO Mistakes Online Sellers Should Avoid

When optimizing your website, remember the blind men and the elephant.

Q: What are the most common SEO mistakes online sellers make when trying to optimize their websites? A: The answer to this reminds me of a parable. In the story of the blind men and the elephant, six blind men each feel a part of the elephant and describe the elephant based on what they have felt. Read More

April 24, 2012 · 1 Comment

How to Get More Fans on Facebook

5 tips for building a quality community on your Facebook page

Q: What are the most effective ways to get more fans to join your Facebook page without sacrificing fan quality? A: Fan growth is effective when it is done in an organic way that leads to a steady pace of new fans. Read More

March 27, 2012 · 4 Comments

Making Tax Prep for Online Sellers Easier

Top 3 tips to help you sort through the 'taxing' work of filing taxes

Income tax is due on April 17 this year—and that’s coming up! This is a big year for online sellers, since the tax laws affecting sellers have changed drastically. Below are three tax tips that will help you sort through the taxing prep work of taxes. Read More



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