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January 10, 2013 · No comments

Whither Buy.com? Try Rakuten.com Shopping

Online marketplace rebrands, relaunches U.S. subsidiary.

Shopping site Buy.com has undergone a few changes since it was acquired by Japan’s Rakuten in 2010, including a name change to Rakuten Buy.com. Today it was announced that the site will get a whole new identity as it is relaunched as Rakuten.com Shopping. Read More



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