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December 10, 2012 · No comments

Use Social Network Marketing to Connect with Buyers

5 conversational ways to get your customers talking to and about you

Long ago, it was considered the “gift of gab”—the ability to meet, greet and gain trust with customers who ventured into your store. These days, with so much communication happening at every moment of every day, is it possible that some of us are saying more, yet connecting less? Read More

October 15, 2012 · 1 Comment

Wacky Cookies Bring Success

Online entrepreneur says key ingredient to pleasing customers is love.

In an attempt to recreate her mother’s cookie pops decorated like people, Aymee VanDyke wound up making a batch of cookies that more resembled a former East Asian dictator. They were nothing like the adorable cookie characters she remembered from her childhood, but they kept her laughing for days. Read More

October 9, 2012 · 1 Comment

Customer Service: Satisfying the Internal Customer

What I learned working at the library, Part 3.

In the first two parts of this series on customer service, we looked at ways you can support and help your customers, doing whatever you reasonably can to make and keep them happy. This time we’re turning inward to look at how you can keep your “internal customers” satisfied. Read More

October 2, 2012 · 9 Comments

Customer Service: Pleasing the Impossible Customer

What I learned working at the library, Part 2

As we noted in Part 1 of this series, customer service is a common thread that runs across a great many industries. My job as a public library professional places me in the customer service role, and, in that position, I’ve learned a great deal about how to deal with patrons that can be translated into any encounter a business owner can face when dealing with customers. Read More

September 24, 2012 · No comments

Customer Service: Keeping Them Happy Day In, Day Out

What I learned working at the library, part 1

Brad and I are life-long lovers of the library! Both of us share memories of countless hours spent wandering around stacks of books waiting until the right ones popped out. We’ve even coined a name for the game we play: Serendipity! Read More

June 11, 2012 · 1 Comment

Dealing with Customer Complaints

Here's how to keep your cool, and make the best of a difficult situation.

As on online seller, keeping customers happy should be a top priority. But there’s always going to be the occasional problem or the customer who simply likes to complain. Most customer concerns arise from issues dealing with cost, available options, speed, quality or a product that arrives broken. Read More

May 15, 2012 · 1 Comment

5 Keys to Creating Customer Loyalty

Stay in tune with customers' wants and needs, and they'll reward you with repeat business.

For decades, research has proven the cost benefit of selling to repeat customers who have pledged their loyalty to you and your business. You’ve provided them a product, service and experience that met and exceeded their expectations, and they’re rewarding you with the ease of selling to them, again and again. Read More

March 21, 2012 · 294 Comments

eBay Return Center: Becoming an Amazon?

What eBay's new policy on return policies will mean for sellers

With the 2012 Spring Seller Update, eBay is introducing a new seller return center. I know there are many eBay sellers who are upset about the site’s changes regarding return policies and see it as part of an “Amazonification” of eBay. Read More

February 28, 2012 · No comments

Answering Questions Before Customers Ask

Improve the customer experience and boost sales by anticipating shoppers' wants and needs.

While it’s true you need to offer up great images and compelling descriptions of your items for sale, there are plenty of other questions and concerns that your customers might have. Rather than wait for them to ask—if they even bother to do so—you can easily seize the opportunity to make a sale by answering before they ask. Read More

February 6, 2012 · No comments

eBay Warns Weather May Impact Deliveries

Urges patience, communication between buyers and sellers in U.K., Australia.

eBay is advising users in the U.K. and Australia that severe weather in certain areas could impact deliveries. In the U.K., where heavy snow and freezing conditions are expected to continue through Tuesday, the Royal Mail is warning of limited service in parts of the country, but says it will be attempting deliveries and collections in most areas where it’s safe to do so. Read More



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