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November 26, 2012 · 1 Comment

Content Marketing for Online Sellers

Use free Web resources to publish content and attract your target market.

You’ve listed your items online and told all your friends about your shop. You’ve set up a Facebook page for your business, and post regular tweets about your sales. Perhaps you’ve even gone so far as to purchase banner ads, but your revenue is still not where you want it. Read More

April 6, 2012 · No comments

Benefit When You Tell Your Business Story

Create connections with customers that will inspire their loyalty.

Every business owner has a story to tell and, believe it or not, most customers are curious to learn how your business came into being. These days, customers are looking for genuine experiences, and many are eager to support an up and comer or learn that an established business struggled back in the day, proving that perseverance and a bit of faith can still pay off in the end. Read More

business ethics
February 14, 2012 · 3 Comments

What Are Your Ethics as an Entrepreneur?

How you conduct yourself in business ultimately defines your business and its results.

When you set out to start a business, you have motivations driving you. Often, these are financially based. What about your personal goals and motivations, though? In this regard, how you conduct business transcends discussions of just process and execution, crossing over to the realm of who you are deep inside, and how you will conduct yourself as you impact your customers, business partners, family, and friends. Read More

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