April 9, 2013 1 Comment
Firm finds the right subject can draw in more buyers.
Want to grab buyers’ attention as you get ready for Mother’s Day? Send out a promo email and focus on the subject line. Research from Experian Marketing Services notes that personalized subject lines in emails translate into a 54-percent increase in unique open rates and a 66-percent increase in sales. Read More
March 20, 2013 No comments
Spending to drop this year as Easter Bunny is on a budget.
With Easter less than two weeks away, people are preparing, but the Easter Bunny will be on a budget this year. In fact, he’ll spend slightly less than he did a year ago. According to the National Retail Federation, Easter shopping totals in the U.S. Read More
March 7, 2013 1 Comment
Budget-conscious buyers will spend an average of $35.27.
Americans aren’t expected to spend much this St. Patrick’s Day, but that doesn’t mean they won’t celebrate, or that they won’t spend more than they did a year ago. According to BIGinsight, the average person will spend $35.27 on green clothing, decor, food and drinks. Read More
March 4, 2013 No comments
Cap purchases grow by 103 percent.
eBay U.K. shoppers have to have beanies, and sellers are obliging. The marketplace reports sales of the warm hats have increased 103 percent since pictures of supermodel Cara Delevingne wearing a beanie were published. Merchants are taking note and giving the people what they want. Read More
March 1, 2013 No comments
App lets buyers get items in about an hour.
eBay is expanding its same-day delivery service to San Jose after offering it in San Francisco and New York City. Officials made the announcement on Thursday, noting that eBay Now, an app that allows buyers to purchase items from hundreds of stores and have them delivered in about an hour, is now available to shoppers in San Jose. Read More
February 26, 2013 No comments
Online sellers do better in customer satisfaction.
Online stores satisfied buyers more than brick-and-mortar shops, according to a recent survey. The American Customer Satisfaction Index by ForeSee finds that emerchants scored an 82 in customer satisfaction out of 100, compared to the 76.6 score physical stores received. The top online retailer when it came to keeping buyers happy was Amazon with a score of 85, Newegg came in second with an 84 and eBay rounded out the top three with an 83. Read More
February 26, 2013 2 Comments
Expert shares his step-by-step buying strategy.
Can you source the best products to sell on eBay, Amazon or elsewhere online almost methodically via a step-by-step process? Considering how important sourcing is to your business, yet how challenging it is, perhaps a step-by-step process would be a good thing. Read More
February 22, 2013 No comments
Smaller take-home pay means shoppers will spend less.
A change in U.S. social security tax law that decreased Americans’ take-home pay is affecting how much people buy. That’s according to a recent survey by researcher BIGinsight. It finds that 73.3 percent of shoppers say their smaller paychecks are influencing their spending habits. Read More
February 1, 2013 No comments
49-minute outage costs retailer $5.7 million.
Someone turned off the lights on the Amazon home page Thursday afternoon, as the retailer experienced an outage of just under an hour. The home page was offline for 49 minutes and cost the retailer and its merchants $5.7 million, according to news reports. Read More
January 31, 2013 No comments
Day continues to be among the top holidays for sellers.
Sweethearts will show their love this year with plenty of candy, cards, flowers and other goodies for their sweeties, but they will keep their budgets in mind as they buy. A survey by researcher BIGinsight finds that, on average, consumers will spend $130.97 on presents for their loved ones, a slight increase from last year’s $126.03 average. Read More