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Sarah Brown
Sarah Brown is a freelance writer who writes about e-commerce and small businesses. She recently graduated from Chico State with a journalism degree and is also a budding online entrepreneur, having launched two Web businesses and her own line of handmade products. Opinions expressed here may not be shared by The Online Seller and/or its principals.

All posts by Sarah Brown

May 21, 2012 · No comments

Amazon May Pocket Some of California’s Sales Tax

Two cities want to give online retailer tax rebates.

While the ink dries on a deal between Amazon and California regarding online sales tax and business growth, officials in two cities are considering giving back more than half the tax money generated from the retail giant.
Amazon came to an agreement with the state to begin collecting online sales tax on purchases starting in the fall and to set up distribution centers in San Bernadino and Patterson. Read More

May 14, 2012 · No comments

How to Write an Effective ‘About’ Page

Build trust by telling visitors what to expect when they buy from you.

When you’re running a small online business, you may think your product pages are the most important pages on the site. While listing an effective product page is certainly a priority, it’s also significant to pay special attention to your “About Us” page. Read More

May 8, 2012 · 1 Comment

Auction Sites Want Shoppers to Buy Now

Features being introduced to allow products to sell instantly.

eBay alternative auction sites Proxibid and Auctionopia are expanding their marketplaces to make selling and buying more flexible.
Live online-auction provider Proxibid just unrolled a “buy now” feature called Instant Purchase, which allows auction houses to offer an “instant purchase” price that will override any existing bids on an item. Read More

May 8, 2012 · No comments

Mom Won’t Be Overlooked This Year

Mother's Day spending is expected to surpass $18 billion.

Economic hardships won’t stop consumers from making sure Mom feels loved this year. A recent survey conducted by BIGinsight reveals how shoppers plan to celebrate their mothers this year.
Despite high gas prices and other economic factors, the average person is expected to spend $152.52 on gifts, up from last year’s average of $140.73. Read More

May 7, 2012 · 1 Comment

Making Life a Little More Amazing

Online novelty shop taps into the bizarre side of us.

Holy batstache! There’s no room for boredom at Mark Pahlow’s shop, Archie McPhee, where bacon-scented air fresheners and instant underpants rank among the store’s more popular products.
What started as a home business founded on rubber lizards and other oddities soon turned into a niche market that appeals to the weird child in us, regardless of our age. Read More

May 3, 2012 · 4 Comments

Want to Sell It? Pin It

Social commerce app Pin2Sell lets merchants sell on Pinterest.

With online sellers increasingly looking to capitalize on Pinterest’s popularity to bring traffic to their product listings, it seems a natural next step to enable them to sell directly on the site.
One company is doing just that. Pin2Sell is a free service from Clique Studios that allows users to sell through Pinterest just by uploading an image and a description, entering a valid PayPal email address and then pinning the item on their Pinterest board. Read More

May 1, 2012 · No comments

eBay Diamond Sellers Get Reseller Badge

New badge separates authorized from non-authorized.

eBay continues to morph and upgrade its selling policies. One of several changes eBay is implementing this year includes the “Authorized Reseller” badge for Diamond Sellers.
The badge is displayed above the seller’s name in product page search results—which are now available for certain categories—and in item view pages. Read More

April 30, 2012 · No comments

10 Ways to Fund Your Online Business

Capital to help your online business grow can come from a variety of sources.

One of the most challenging aspects of starting and managing a small online business is finding the funds that will help you realize your dream. This is particularly difficult as your business begins to grow and mature.
Fortunately, there are a variety of avenues by which business owners might acquire capital for startup or expansion. Read More

April 27, 2012 · No comments

Fraud Claim Dismissed in eBay Class Action

Suit over 'Good 'Til Canceled' fees not ended yet.

A big chunk of an eBay class action suit was dismissed by a federal judge this week, but some claims remain.
The September 2011 lawsuit, filed by Richard Noll, claims breach of contract, fraud, unjust enrichment, unfair competition and violation of California’s consumer protection and false-advertising statutes. Read More

April 27, 2012 · No comments

Home is What You Make It

Architect turned online entrepreneur aims to change lives, one tiny house at a time.

Jay Shafer never has a typical day. Since designing and living in his first “tiny house” in 1997, his life has been forever changed, and now he works to help emancipate others from a life of excess space with his business, Tumbleweed Tiny House Company. Read More