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Thanksgiving Weekend Shoppers Gobble Up Etsy Goods

Black Friday through Cyber Monday sees sales jump 80% on Etsy.com.

The biggest online shopping weekend of the year was huge for Etsy, which reports sales on the marketplace from Black Friday through Cyber Monday increased 80 percent compared to the same weekend last year.

Despite sellers’ complaints that Etsy didn’t do enough to promote their items on the site on Cyber Monday, Etsy CEO Chad Dickerson suggests the results were not too shabby, after all.

“More sellers made sales on Etsy on Cyber Monday than at any time in our seven-year history, and the average sales per shop grew 26 percent compared to 2011, double the growth from last year,” Dickerson says.

An online feast

Dickerson also notes that the number of first-time Etsy buyers increased 90 percent and made up nearly a third of all buyers over the Thanksgiving weekend.

Etsy didn’t release specific sales figures for the weekend, but ecommerce merchants in general saw plenty of action. comScore reports that online sales on Thanksgiving Day and Black Friday totaled more than $1.6 billion.

According to IBM, online sales on Cyber Monday were up 30 percent, year over year.

October no surprise

Throughout 2012, Etsy has reported record-breaking monthly sales, and the trend continued in October. According to an Etsy blog post by sinoheterrero, Etsy merchants rang up $81.9 million in sales in October, selling nearly 4.3 million items.

October’s sales total was 6.7 percent higher than September, and 73 percent higher than October 2011, he notes, adding that nearly 1 million new members joined Etsy during the month.


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About the author

Crista Souza
Crista Souza is founding editor of TheOnlineSeller.com. A journalism graduate of San Jose State University, she spent 13 years as a business and technology reporter in Silicon Valley. Crista has been writing about B2C and C2C ecommerce since 2008. Opinions expressed here may not be shared by The Online Seller and/or its principals.



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